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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 1
Mar 7, 2016
This may be our funniest show EVER thanks to Paul!We talk about the unique environment we’re in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally was – at the company level. Now personal branding is the coin of the realm – where you can actually outshine the company you work for. But what happens when you career shifts, either by your own control or by someone else’s. What happens when you want to venture out of the safe harbors of your company brand and make a brand of your own. Well, we are talking to someone who has done just that and he’s Paul Poteet. And guess what? He’s out of our state, Indiana. Some Hoosier branding here…ALL TODAY ON THE EDGE!
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