It's always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh.
In this episode, we discuss marketing experimentation and its challenges. Quantifi is a marketing R&D platform for social media ads, unleashing the power of artificial intelligence to discover the audiences, channels and creative needed to drive growth for brands. The platform currently supports Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit and is open to ecommerce companies who are serious about their social advertising.
The plethora of targeting options, ongoing changes to social advertising platforms, and the number of social advertising channels are all challenging marketers. It's not a surprise that most aren't able to keep up and are not seeing the return on social advertising campaigns they could be realizing.
Quantifi is the solution to turn this around, providing a chatbot experience that's always up on the latest changes to the social ad platforms it serves. The bot utilizes artificial intelligence and machine learning to run experiments for its users.