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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 4
Jul 8, 2015
If you're going to read one book this year on marketing strategies and content marketing, it's this one from Mark Schaefer. The Content Code discusses 6 essential strategies for igniting your content, your marketing and your business. The six: Brand DevelopmentAudience and InfluencersDistribution, Advertising, Promotion, and SEOAuthorityShareability embedded into each piece of contentSocial proof and social signals. Mark carefully walks you through each strategy, how it's measured, what its impact is, and shares case studies as evidence. This is a topic near and dear to our heart as we've been developing content authority programs for our clients for the past few years. Producing content isn't enough. And Mark's killer advice is that the strategy you utilize to ignite the content is as important as the content itself. Listen in to this amazing conversation with Mark. I'm fortunate to call him a friend and look up to him in this industry. He's good people.
Jul 2, 2015
How many of you business owners wish you had the ability to read the minds of the individuals visiting your website? A recent article on Search Engine Land really got us thinking that maybe it’s possible to do this. Are you looking for ways to increase your digital marketing knowledge? Also... Marketing conferences are all the rage right now and we’ve got the scoop from the latest conference we attended, GoInbound Marketing. We'll share some of the best moments of the conference.
Jul 2, 2015
How many of you business owners wish you had the ability to read the minds of the individuals visiting your website? A recent article on Search Engine Land really got us thinking that maybe it’s possible to do this. Are you looking for ways to increase your digital marketing knowledge? Also... Marketing conferences are all the rage right now and we’ve got the scoop from the latest conference we attended, GoInbound Marketing. We'll share some of the best moments of the conference.
Jun 26, 2015

Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently announced the launch of his strategic consulting firm, Scott Monty Strategies. Scott counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. We wanted to share Scott's story and his advice for the new era of the social enterprise. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, and GE Software.

Jun 26, 2015
Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently announced the launch of his strategic consulting firm, Scott Monty Strategies. Scott counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. We wanted to share Scott's story and his advice for the new era of the social enterprise. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, and GE Software.
Jun 24, 2015
How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like… What in the world are you going to be paying attention to for my site to rank??? Well, Google spoke at a recent summit, and we’re going to talk a bit about it today – getting some answers that you can use for goals to optimize for…because: GOOGLE SAID SO!  We'll also discuss how to create powerful evergreen content for your website?
Jun 24, 2015
How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like… What in the world are you going to be paying attention to for my site to rank??? Well, Google spoke at a recent summit, and we’re going to talk a bit about it today – getting some answers that you can use for goals to optimize for…because: GOOGLE SAID SO!  We'll also discuss how to create powerful evergreen content for your website?
Jun 10, 2015
With over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per Acquisition") model that most companies apply to gain new application downloads and installations. Liftoff, instead, profiles your customer-base and optimizes mobile ads to users just like the ones you already know are successful. This reduces churn, increases engagement, and ultimately makes for a very profitable return on acquisition investment by increasing the lifetime value of the new mobile app user.
Jun 10, 2015

With over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per Acquisition") model that most companies apply to gain new application downloads and installations. Liftoff, instead, profiles your customer-base and optimizes mobile ads to users just like the ones you already know are successful. This reduces churn, increases engagement, and ultimately makes for a very profitable return on acquisition investment by increasing the lifetime value of the new mobile app user.

Jun 5, 2015
The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer’s journey (ending in a closed deal). As buyers conduct more independent research and the sales funnel becomes less linear, responsibility for much of the buyer’s journey falls to marketing. Is your marketing isolating the Lead Funnels necessary to meet your prospects, there THEY are in the research and buying mode? We’re going over very cool concepts of Top, Mid and Bottom of the funnel content marketing.
Jun 5, 2015
The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer’s journey (ending in a closed deal). As buyers conduct more independent research and the sales funnel becomes less linear, responsibility for much of the buyer’s journey falls to marketing. Is your marketing isolating the Lead Funnels necessary to meet your prospects, there THEY are in the research and buying mode? We’re going over very cool concepts of Top, Mid and Bottom of the funnel content marketing.
May 26, 2015
Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and “Hey! Look at how cool my brand is” Facebook posts do not market an experience that can connect with consumers. OUTREACH MARKETING: The most effective way to do this is to market and authentic experience, not your brand. We’re talking BRANDING & SOCIAL MEDIA – and effective ways to succeed in these areas.
May 26, 2015
Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and “Hey! Look at how cool my brand is” Facebook posts do not market an experience that can connect with consumers. OUTREACH MARKETING: The most effective way to do this is to market and authentic experience, not your brand. We’re talking BRANDING & SOCIAL MEDIA – and effective ways to succeed in these areas.
May 22, 2015

There’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’t efficiently leveraging or even understanding what A/B testing is. For instance, they mistake redirection – taking a population and introducing it into another experience to see how it affects conversion – for testing, which leaves them feeling like something is still missing. And it is.   A/B testing is most valuable when it complements discovery mechanisms, such as multivariate testing and automated personalization, to vet a hypothesis first and then use A/B testing to assess it. The issue is that marketers simply aren’t viewing testing holistically – as one part of the marketing puzzle that also utilizes other capabilities such as analytics and targeting.    So how does a marketer unlock the full potential of A/B testing? Adobe’s A/B testing expert, Drew Burns, is on the show to discuss how this process works as well as provide real-world use-case examples. He also discusses: How A/B testing has evolved from gut instinct to calculated riskHow an organization can create a ‘testing culture’ that encourages collaboration between marketers and creativesThe new challenges of A/B testing today such as identifying different variations of creative assets to test, or how a team should be organized in their testing process.

May 19, 2015
It’s obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective. It’s been said that “the biggest brands of tomorrow will be built online.” We are going to talk about that today – we’re entering the Golden Age of Digital Marketing – and search engine optimization’s role in branding. Are you managing a deceptive brand? Maybe you don’t even know it. We have a list! Best check yourself against it. ALL TODAY on the EDGE!
May 19, 2015
It’s obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective. It’s been said that “the biggest brands of tomorrow will be built online.” We are going to talk about that today – we’re entering the Golden Age of Digital Marketing – and search engine optimization’s role in branding. Are you managing a deceptive brand? Maybe you don’t even know it. We have a list! Best check yourself against it. ALL TODAY on the EDGE!
May 12, 2015
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, ad campaigns, promotional efforts, etc. Is this branding? If you said “yes,” then you’re looking at branding the wrong way. They are marketing tools and strategies, and they only scratch the surface of branding. So, what’s the difference between marketing and branding? We are taking a swing at the whole topic of BRANDING – today on the EDGE!
May 12, 2015
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, ad campaigns, promotional efforts, etc. Is this branding? If you said “yes,” then you’re looking at branding the wrong way. They are marketing tools and strategies, and they only scratch the surface of branding. So, what’s the difference between marketing and branding? We are taking a swing at the whole topic of BRANDING – today on the EDGE!
Apr 20, 2015
Douglas Karr was interviewed recently on WIBC after they read his article on crisis communications at the Marketing Technology Blog. Doug is the CEO of DK New Media, an Indianapolis, Indiana based agency that works with clients internationally. He's also a Christian, so his perspective is unique amongst all the politics that has been discussed. Key to the crisis was a total lack of preparedness and very poor communication. In any type of situation, albeit corporate or political, public relations professionals need to be prepared for this. Miscommunication and even false misrepresentation will happen and spread like wildfire via social media regardless of the situation.
Apr 20, 2015
Douglas Karr was interviewed recently on WIBC after they read his article on crisis communications at the Marketing Technology Blog. Doug is the CEO of DK New Media, an Indianapolis, Indiana based agency that works with clients internationally. He's also a Christian, so his perspective is unique amongst all the politics that has been discussed. Key to the crisis was a total lack of preparedness and very poor communication. In any type of situation, albeit corporate or political, public relations professionals need to be prepared for this. Miscommunication and even false misrepresentation will happen and spread like wildfire via social media regardless of the situation.
Mar 31, 2015
Social Media and Children – There’s certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge amount of stress on our children. It results in self-esteem issues, and can lead to the unthinkable, the tragic loss of life of our children. Society has been slow to react, slow to protect our most valuable resource, our children. There are now new initiatives into this space, to run defense and provide alerts to school administrators and parents of at-risk kids. We’re going to talk to the CEO of one of those companies making in-roads into creating that type of protection. We’re talking to Bruce Canal of Social Net Watcher. Parents and Principals, tune into this show and listen, this is what is happening to our kids daily. VERY IMPORTANT SHOW TODAY – ON THE EDGE!
Mar 31, 2015
Social Media and Children – There’s certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge amount of stress on our children. It results in self-esteem issues, and can lead to the unthinkable, the tragic loss of life of our children. Society has been slow to react, slow to protect our most valuable resource, our children. There are now new initiatives into this space, to run defense and provide alerts to school administrators and parents of at-risk kids. We’re going to talk to the CEO of one of those companies making in-roads into creating that type of protection. We’re talking to Bruce Canal of Social Net Watcher. Parents and Principals, tune into this show and listen, this is what is happening to our kids daily. VERY IMPORTANT SHOW TODAY – ON THE EDGE!
Mar 18, 2015
If there were another colleague in the world that matched my excitement for marketing technology, it's Scott Brinker. I'm ecstatic to do this interview and help promote the amazing conference that Scott has launched - MarTech. Get your tickets now - it's coming up fast on March 31st. Scott has been an entrepreneur at the intersection of marketing and technology for some time. Before ion, Scott and his team ran a successful web development agency, which among other things built most of the web marketing infrastructure for Citrix. Previously he ran a web technology consultancy that built early web apps for CBS Sportsline, Tribune, the Miami Dolphins, and Fujitsu. And he started my career as a teenager, developing BBS software and dial-up multi-player games before the birth of the web. Scott graduated from Columbia University with a BS in computer science. He went on to get an MBA from MIT and an master’s degree in computer science from Harvard University.
Mar 17, 2015
How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom’s to look at shoes, only to be shoved out the door and told you’ll be contacted in 24 to 48 hours. Now imagine this happens to ALL Nordstrom’s customers, but 50% of them are never contacted. How are you treating your inbound leads? Research found that Lead conversion is determined 57% by lead quality and 43% by sales process. We’ve got a very important capper to our Lead Acquisition series, about TIME TO RESPONSE for your online marketing. Are you possibly killing opportunity as soon as it knocks? SOME TOUGH TALK, TODAY ON THE EDGE!
Mar 11, 2015
How do you get web visitors to come back or make a purchase? If you’ve been listening to the show this year, we have taken a long look at some pretty important topics in the areas of online marketing. Recently, we’ve been talking about pretty straightforward, getting leads – and how to improve them on your website. Well, we’re moving a little bit further out on the Lead Acquisition topic, and moving into the realm of better bait for the catch. We’re talking about persuasive content – how to write content that makes that prospect hang around, and even more importantly, return. All of this, of course, is to build credibility and trust online. We call this process content authority and it's what we assist our clients with every day.
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