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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 3
Oct 14, 2014
I wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug today without all the pizazz of our normal shows with the team at Site Strategics and Edge of the Web Radio. Our podcast discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Mar 8, 2014
This episode didn't air on the radio, so excuse the political incorrectness... in fact, some of it is NSFW if you've got your speaker blaring. However, we did have a fantastic time speaking with Chris "The Brain" Hoyt and Chris Reed of Cast a Bigger.Net. I hope you enjoy this discussion of 
Sep 9, 2013
Douglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a boutique agency to the best marketing and technology companies in the world. DK New Media has assisted in due diligence work for over $500 million in investments and acquisitions, providing advice to many of the leading marketing technology companies in the industry. The size and scope of the assistance DK New Media is providing to clients has grown as well, with a team of professionals lead by Jenn Lisak and Marty Thompson. 
Nov 30, 2012
Dion Hinchcliffe is a well-known business strategist, enterprise architect, author, blogger, and is currently Chief Strategy Officer of Dachis Group. He  spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture.
Nov 16, 2012
Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small and mid-sized business owners in a format and language they can afford and understand. The company’s goal is to not only help its clients look good on the Web but to also help them be found by potential customers. Jon Thompson  @jonthompson  joined the Site Strategics team in June 2011 and became full-time in September of 2011. He comes aboard with a Bachelor of Science in Business, with a concentration in computer information systems through IUPUC. He brings over a decade of experience with website development and marketing, and more recent experience in search engine optimization.
Nov 9, 2012
Steve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.
Nov 2, 2012
Dr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of Insight Consulting Group, an international market research and brand strategy firm based in Chicago. He is the author of the new book, “Empathetic Marketing”: How to Satisfy the 6 Core Needs of your Customers”, which provides a revolutionary framework to help companies decode and address consumers’ core emotional needs to optimize their marketing and business success.
Oct 19, 2012
An award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Dunay’s unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He was also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Oct 12, 2012
  Muhammad Yasin is a public speaker, e-book author, and Director of Marketing for HCC Medical Insurance Services. In his role, Muhammad Yasin is responsible for the brand building and lead generation strategy of several dozen social media accounts with over a quarter of a million followers. His work in social media has been featured in the Indy Star, Inc.com, Marketing Professors, and more. Ryan Brock is the Founder & CEO of Metonymy Media, a company of poets and fiction writers turned pros. Ryan’s background in classics, philosophy, literature, and creative writing has helped him build a niche company that focuses solely on telling compelling stories through the written word. In his position, he works with creative writers and teams from small businesses and multi-million dollar corporations alike to create great content.
Oct 5, 2012
Rob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map. Fuggetta is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons (2012).
Sep 28, 2012
Two members of the Formstack team will be joining us: Chris Lucas, VP of Business Development, and Nicole Witt, Director of Customer Experiences & Partnerships. Chris finds new partnership opportunities and oversees a great marketing team at Formstack. With a wide range of experiences including Organic and Paid Search, PR, Content & Social Marketing, Lucas brings over 12 years of marketing and communications experience to Formstack. Nicole manages the Customer Experience Team and Formstack's Integration Partner Program. She loves that Formstack helps small businesses operate like big businesses. Before joining Formstack, Nicole was the VP of a startup motorsports marketing company and has worked in business development and marketing roles in the technology industry. She serves on the Board of Directors for the Network of Women in Business (NOWIB), Indiana's oldest women's professional networking group. Nicole is an IU graduate and enjoys spending time with her husband Eric and their dog Daisy, exercising, reading, and drinking wine.
Sep 14, 2012
Jay Baer is the President of social media and content accelerator Convince & Convert, providing strategic consulting to leading companies throughout North America. A digital marketing pioneer, Jay has worked with more than 700 companies since 1994, including 29 of the FORTUNE 500. Named one of America's top social media consultants by Fast Company magazine, Jay is also the co-author of The NOW Revolution, a leading book on social business. His Convince & Convert blog was named the #1 content marketing blog in the world, and he's also the host of the popular weekly Social Pros podcast. 
Sep 7, 2012
  Tom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business and culture of innovation. In May 2004, Tom became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Tom has been reporting on Silicon Valley and the US tech industry since 1984. His current focus is on the convergence of media and technology--the fuel for a new era for Silicon Valley. This is affecting businesses world wide.
Aug 31, 2012
  Crystal Grave, President & CEO of Snappening, is a seasoned marketing and sales professional with over 15 years of branding, public relations, strategic development and sales experience. During this 15-year tenure, she has also been involved with planning dozens of personal and professional events for anything from a handful of friends to more than 50,000 spectators.  Crystal has an extensive network of professionals in and around event industry and has relied upon this network to create an incomparable online event planning service. Snappening is the result of tireless research and development with professionals in a variety of disciplines along with feedback and suggestion from a variety of consumers, professional planners and venue managers.
Aug 24, 2012
We are thrilled to announce that we had the opportunity to speak with the lovely Susan Cain,  the author of Quiet: The Power of Introverts this past week. Susan provided some very insightful answers into the differences between extroverts and introverts, and how this dynamic is affecting the way we work, communicate, and live. The conversation will be released today, August 24, at 3 p.m. EST. Susan gave a TED talk this March, speaking about some of her personal experiences of being an introvert and how people respond to it. In our culture, a lot of people do not realize that a third to a half of people are introverts. Furthermore, it is greatly misunderstood. Introversion is largely about how people respond to stimulation and specifically, social stimulation. Extroverts obviously generate a lot of "noise" and stimulation in response to social situations, while introverts digest and observe. In a very aggressive and dominant American culture, you can see how it is easy for there to be a bias towards introverts.  
Aug 17, 2012
Jonathan founded Improved Performance Group (IPG) in 1994 to teach others the secrets of his sales success. Previously, he was the top sales and management performer for all companies that he had worked for, including Olivetti, NBI, ROLM and PictureTel. Now the IPG team provides customized sales and leadership training to companies around the world. They’ve trained more than 16,000 people in 23 countries through online, video, or classroom instruction.  IPG also provides one-on-one coaching and ongoing email, telephone, videoconferencing or in-person support.
Jul 27, 2012
Erik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He co-authored No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011) and Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2nd ed., Pearson, 2012). He also helped write Twitter Marketing for Dummies (Wiley 2009). Erik has been blogging since 1997, and has been a published writer for more than 25 years. He has been a newspaper humor columnist for 19 years, and is published in 10 newspapers around Indiana. Erik frequently speaks about blogging and social media for nonprofit organizations and small businesses.
Jul 13, 2012
Shel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank. He is co-author [with Robert Scoble] of Naked Conversations, considered by many to be the seminal book in bringing social media into traditional businesses and is also author of Twitterville, The Conversational Corporation and is currently working on his new book, The Disruptors: FireStarters of Social Media. Read more: http://www.marketingtechblog.com/shel-israel-of-si-associaties-on-mtb-radio/#ixzz20G5X1zXM
Jun 29, 2012
Shane Vaughan is Chief Marketing Officer for Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. In addition to helping guide the company's business strategy and leading its marketing initiatives, Vaughan manages the Balihoo service teams that helps the company’s expanding list of national brand clients, including Kohler, Pearle Vision, Geico and 1-800-DOCTORS, raise visibility and increase sales through local dealers, agents, distributors, retailers and franchisees.  Vaughan joined Balihoo in 2007 as vice president of marketing. Previously, he was global search engine marketing manager for Hewlett-Packard setting the strategic direction and overall investment strategies for HP's significant worldwide annual search spend. He has also led business development, customer acquisition and marketing programs for businesses of all sizes including HP, Dailey & Associates Advertising, and Wirestone. Shane is also a former Google Tech Council member, a 10-person advisory council chartered with providing search and internet marketing insight to Google.
Jun 22, 2012
Harold Jarche helps organizations learn, work, and innovate in the network era. He has been described as “a keen subversive of the last century’s management and education models”. People have connected with Harold over the past decade, through his blog (jarche.com) and professional services, for innovative ideas on leadership, social business, and collaboration. He also distills heady topics like complexity theory into practical advice. A graduate of the Royal Military College, Harold served over 20 years in the Canadian Forces in leadership and training roles. Harold has held senior positions at the Centre for Learning Technologies and e-Com Inc. He is a co-author of The Working Smarter Fieldbook with his colleagues at the Internet Time Alliance. His preferred workplace is on his bicycle, where he gets his best ideas.
Jun 15, 2012
Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named “The Year’s Best Book on Work-Life Balance” by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN.
Jun 8, 2012
Allison Aldridge-Saur has worked in high-tech and web for over ten years. She holds a Master’s degree in German Literature and Culture. As a member of the Chickasaw Nation, she jumped at the chance to leverage digital media to support the Tribal business initiatives that fund services for Chickasaw people and Native Americans. In 2011, she spoke at SXSW on “What Digital Tribes Can Learn from Native Americans” which explored what Native Americans know about Tribal systems and what holds them together and motivates membership. Aldridge-Saur is an eConsultancy Digital Vision Grantee, writing a series exploring the nature of digital communities through a Native American perspective and revealing applicable tribal techniques to make them stronger.  
Jun 1, 2012
David Kay is principal of DB Kay & Associates, a consultancy that provides thought-leading advice in knowledge management, self-service, and social support. DB Kay customers include IBM, Microsoft, Research In Motion, Tektronix, TI, Intuit, and Cisco. Kay is a frequent speaker at industry events. He was recognized as an Innovator by the Consortium of Service Innovation, and has been KCS Verified v4 as a Knowledge-Centered Support consultant. He has been granted five patents for his work in knowledge management technology. David is co-author of Collective Wisdom: Transforming Support with Knowledge, available on Amazon.com.
May 18, 2012
Michael works for Edelman Digital as the Senior Vice President of Social Business Planning.  Basically, he helps clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Over the last decade and prior to Edelman,  he worked for some pretty big companies like Hewlett Packard, Yahoo for a second and most recently, Intel. Very early on in his career, his role was very focused on search and direct marketing. He saw the light and haven’t turned back since.
May 11, 2012
  Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 25 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he researched and wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments.
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