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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 2
Mar 15, 2016
Well, we’re back from the great beyond. The team of Site Strategics got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures. There were a good number of speakers out there that had some wonderful presentations, and we thought, “Hey, we just can’t leave them there, we have to bring some of this back to our listeners.” So, we have planned for you a series of shows, direct from the top Search Marketing thought leaders today. We’re bringing home the bacon, baby! And we’re going to start with one of the main things that Google wants us to adopt – Accelerated Mobile Pages (AMP) for short. And we have none other than Paul Shapiro of Catalyst Marketing, to guide us through.
Mar 7, 2016
This may be our funniest show EVER thanks to Paul!We talk about the unique environment we’re in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally was – at the company level. Now personal branding is the coin of the realm – where you can actually outshine the company you work for. But what happens when you career shifts, either by your own control or by someone else’s. What happens when you want to venture out of the safe harbors of your company brand and make a brand of your own. Well, we are talking to someone who has done just that and he’s Paul Poteet. And guess what? He’s out of our state, Indiana. Some Hoosier branding here…ALL TODAY ON THE EDGE!
Mar 2, 2016
Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online. The truth is, all the marketing tactics in the world don’t hold a candle to pursuing the one goal that should matter the most for any site: becoming an authority. We’re talking AUTHORITY, BABY … ALL TODAY ON THE EDGE!
Feb 28, 2016

Jay Baer's latest masterpiece, Hug Your Haters, is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief by many businesses that they should pick their spots when choosing to answer haters’ criticisms. Hug Your Haters proves that approach to be a costly mistake. It's a great discussion of the culture of hospitality with Jay, joined by Jenn Lisak and Thaddeus Rex. Jay's book was written to provide quantifiable, statistical evidence of both the impact of poor customer service and how it can be reversed with great customer service.

Feb 22, 2016

Side note: We did not record this in our new studio, so there are some audio issues. My apologies for that and we'll make sure it never happens again! My apologies to Dave Taylor - but we'll be sure to welcome him back whenever he's ready. Dave Taylor is truly a living legend and pioneer in the technology industry, working on the Internet before it was released to the public.  Dave helps companies realize the potential of reimagining their business, reinventing their company, and embracing the potential of Internet-based Web, social media and other forms of two way communication to establish themselves as thought leaders and experts in their industry. Because he's an avid technologist who frequents the Computer Electronics Show each year, we wanted to hear his perspectives. Dave discusses the patent controversy at CES, the dip in Television tech, the rise in home automation, autonomous vehicles, virtual reality and drones.

Feb 18, 2016

Liz Miller discusses mindblowing mutlicultural research published by the CMO Council and Geoscape, Activating the New American Mainstream. Liz Miller brings a varied career that spans over 22 years in the Marketing, Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. With the CMO Council, Miller oversees all marketing, research and program operations, serving as the lead analyst for all research initiatives and reports. Along with oversight of event, content and digital teams, Miller can most often be found hosting one of the CMO Council’s many executive Dinner Dialogs or presenting CMO Council research findings at global conferences and thought leadership events.

Feb 10, 2016
When designing a website we run the risk of becoming overly familiar with our work, designing for ourselves, and losing perspective of what our users see and experience. Preventing these bad habits isn’t difficult – using appropriate UX research methods makes us more connected designers and keeps us focused on the end user. We’re going over what goes into designing a great user experience. Also, want to get some tips on creating visually appealing call to actions….ALL TODAY ON THE EDGE! And a bonus - How To Create Highly-Effective Calls To Action!
Feb 9, 2016
One thing that not enough designers focus on when designing websites is cutting down on user errors…a pity because user errors have a direct impact on a site’s user experience…which has a direct impact on how much money you or your client stands to lose. Have you tested your website for how it handles your user errors? Because that is, right there, and opportunity for them to click away. Also: If you’re planning to set-up (or redesign) your online store, you must be aware of what’s trending right now in the eCommerce sphere. We’re covering some of the hottest eCommerce design trends that are going to dominate in 2016.
Jan 19, 2016
We are continuing this month on the focus of website design and best practices in design strategy. Last week we talked user optimization. We highly recommend that you go and check that podcast out. Great steps you can take to enhance your customer’s experience. So Design – Good design is not something the average user look at and says, “Wow, that’s a great design!” Good design is something that is easy to use, read and interact with. It makes users want to engage and experience your website, app or physical material and evokes a specific emotional response. We’re looking at 10 Reasons why the best design in invisible! It’s true! Also, we are covering warning signs that your website redesign could end in catastrophe….ALL TODAY ON THE EDGE!
Jan 13, 2016

Every interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, allowing you to get bigger results with less effort. Thaddeus Rex In an era where a product can be built and delivered to market overnight, companies often struggle to differentiate themselves in person or online. Unfortunately, that puts poorly branded companies at great risk. They have great people, they have great products, and they may even have great clients... but they're struggling with growing their business and closing sales more effectively.  At DK New Media, we're often asked to develop online authority for companies that lack the foundation of a brand to do so effectively. We've been enlisting the assistance of branding experts to do this - and Thaddeus Rex has been a rock star for us. That's actually a pun... Thaddeus started his career as a musician and entertainer, and he brings that expertise to companies to help them prosper.

Jan 12, 2016
We took a break to gear into the new year, to focus on what topics we will cover in 2016, to help you, our listener, have a better, more informed digital marketing strategy. So, you are going to love what we are coming up with – but first: We’ve talked about optimization over the years, search, design, ad optimization…what about USER OPTIMIZATION? We’ve got that locked and loaded today. What does 2016 mean to digital marketing and your bottom line? We will talk through that….ALL TODAY ON THE EDGE!
Jan 11, 2016
We certainly have had a busy year, and we wanted to take time in this how to peer over the hedge into 2016, and talk about what thought leaders are forecasting to pay attention to inside of digital marketing. We are going to be talking what’s happening in 2016 in the world of SEO, Social Media trends, and overall Digital Marketing trends. What does 2016 mean to digital marketing and your bottom line? We will talk through that….ALL TODAY ON THE EDGE!
Dec 28, 2015

One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales people have every day. Outbound sales requires sales people to drudge through dozens of calls before they actually connect with a real person. Combine that inefficiency with the fact that sales teams also have to log and reschedule any calls that didn't connect and it's no wonder that a sales team's time is spent doing administrative work rather than actual selling. Imagine if you had a team of people working on your outbound sales list that made dozens of calls on your behalf - only connecting you when a live person is on the line!  This is Monster Connect, a sponsor of the Marketing Technology Blog. Their platform is like the Uber of sales acceleration tools. With Monster Connect, sales teams are connecting on every call and having 8 times the success!

Dec 28, 2015
One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales people have every day. Outbound sales requires sales people to drudge through dozens of calls before they actually connect with a real person. Combine that inefficiency with the fact that sales teams also have to log and reschedule any calls that didn't connect and it's no wonder that a sales team's time is spent doing administrative work rather than actual selling. Imagine if you had a team of people working on your outbound sales list that made dozens of calls on your behalf - only connecting you when a live person is on the line!  This is Monster Connect, a sponsor of the Marketing Technology Blog. Their platform is like the Uber of sales acceleration tools. With Monster Connect, sales teams are connecting on every call and having 8 times the success!
Dec 10, 2015

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. Brian has released a string of books for business that challenge and push the envelope on helping businesses understand consumer behavior... and his latest book is an example of what it takes. X: The Experience Where Business Meets Design "This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within." Brian took time out of his business schedule as author, speaker, analyst and consultant to share with us his vision for this book and why it required 3.5 years from idea to execution. It's a fascinating conversation where Brian helps explain where we've been, where we are, and why businesses need to yield his advice on where to go next. Disclosure: We used our Amazon affiliate link in this post.

Dec 1, 2015
Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to assess the quality of Google’s search results. Why did Google release their search quality guidelines? They say it’s because of the recent mobile explosion these past few years. More users than ever are on-the-go and need answers now. Don’t you think that it will pay off for your website to ignore these guidelines? Here’s a new bit of info to tuck into your Google hat – RANK BRAIN – Google is using a machine learning technology that helps deliver the search results – Is this the true beginning of SKYNET?
Nov 25, 2015

I'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. He's also an entertaining singer, the life of the dance floor, and can do a heck of a job on Karaoke. Jon is a multi-book author and helps clients develop content strategies, deploy their content, and promote their content online. The frustrations of the industry led him to develop his own platform, ContentLaunch, for planning, coordinating, publishing and promoting content. It's primary focus is on the small and mid-size business market since Jon saw the industry only providing large, expensive, enterprise products to handle the process. In the first half, we speak quite a bit about the platform, but the second half of the interview gets into some incredible detail on content marketing strategies and its use to build relationships with your prospects and customers. Be sure to listen - we've got great information throughout and will leave you with a task that will transform your content ideation strategy.

Nov 23, 2015

Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more.  In this interview, we discuss the industry and the book with Daniel.  Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New York Times and USA Today and featured on CBS Radio, Fox News and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. 

Nov 17, 2015
You won’t really know when someone from your company may write or share something questionable online that could impact your business. Or when your company makes a blunder and it goes public. Or when you have an irate customer who decides to go public instead of giving you a call to sort it out. You won’t really know when you’re going to get bad reputation in the search engines. What you need to know is what to do when this happens.
Nov 9, 2015
Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it’s effective? Well, let me tell you a secret: Remarketing and Display ads, those things, are about by search engine ads in total spend, with advertisers spending, get this, $32 billion, with a “B” projected in 2016. This it’s working for them? I think so too. We’re talking remarketing, display and how this is going to change your paid ad world around – TODAY ON THE EDGE!
Nov 4, 2015
Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had answered! Also, what’s the best digital marketing horse to bet on, organic, display, paid search, or social? We’ve got an opinion, actually a few, around here. You need to hear them all, or maybe just ours...
Oct 29, 2015
Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month for your SEO goals? Deciding between an in-house SEO and an agency is tougher still. There are several reasons to consider one perspective – not hiring an in-house SEO. Also, if you’re just getting into the SEO game for your website, we have some great fundamentals to put into action. Find out what those are – TODAY ON THE EDGE!
Oct 27, 2015
It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The newly accessible and optimized pages start earning rankings and traffic, which earn more links…content starts working through the system, and all of the initial checklist items get, well….checked. No more low-hanging, executable action items are easy to see. Then the client begins wondering – “What are you going to do now?” Well, what is next? What’s left in the SEO bag? Haven’t you done everything? Oh no no no…that’s the first stage – Now we go into SEO GROWTH MODE : Find out what is TODAY ON THE EDGE!
Oct 23, 2015

Jack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the knowledge and skills they need to be successful. That could mean greater sales to one person, the ability to hire more people for another and being a good leader to someone else. Whatever is needed, Jack and his team will find the resources to make turning dreams and goals into reality for their clients. A key strategy that Jack utilizes for business leaders is Mastermind Groups. Mastermind Groups are confidential groups of executives that meet regularly to help one another with their businesses. It's not a class, group coaching, or a networking group. Mastermind group participants challenge one another, set goals, and accomplish them. By being amongst your peers, you're provided advice, ideas, and honest support.  Jack manages these groups regionally in Indianapolis as well as virtually, with leaders throughout the web. We're going to be starting our own Mastermind group soon - so contact Jack if you're interested!

Oct 14, 2015

Damon Waldron is the Director of Marketing & Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big data, cloud storage, and computing power, predictive analytics are providing incredible opportunities in the marketing industry. The ability to score and personalize messaging in real-time to prospects is having demonstrable impact to the industry.

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