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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 11
May 13, 2011
Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, ChrisBrogan.com, is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.
May 6, 2011
The founder of Two Bananas Marketing, Marty Thompson is a Silicon Valley veteran, and as a marketing and product marketing consultant, has focused on the technology space for over 14 years. Two Bananas helps companies make sense of the ever changing dynamics of socialized business. Often described as a futurist, he continues to offer a voice of clarity and reason in the increasingly complex technology driven business world.
Apr 22, 2011
Pat Coyle, Coyle Media, will be joining the radio show along with Michael Kaltenmark and Blue II, Butler University's live English Bulldog mascot! We'll discuss how teams like the Indianapolis Colts and the Butler Bulldogs have incorporating social media into their marketing mix - increasing sponsorship opportunities, ticket sales, and feeding the fans.
Apr 15, 2011
Local SEO, Google Places, Facebook Places, Twitter locations, check-ins, Foursquare, Gowalla, geo-tagging, geographic information systems, mobile, maps, directions... geez!  There's a lot happening right now in the world of local. Even for companies that are national and international, leveraging geography is becoming more and more important. Not simply for local search, but for branding and authority.  We'll explain!
Apr 8, 2011
With all the buzz about social media, what role does Public Relations play?  What does a public relations firm accomplish that your blog can't?  Our PR agency, Dittoe PR, has found us incredible speaking, press, interview and writing opportunities - including articles with the New York Times and Mashable.  We'll discuss the value of their efforts as well as how it fits into an overall online marketing and inbound marketing strategy.
Mar 25, 2011
After social media became an integral part of mainstream culture, it rocked the business world. Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will likely reach $3.1 billion by 2014. But companies must move beyond using social media to simply market their products and start interacting with customers and partners in real time. Zack Urlocker, COO of Zendesk, will share 10 tips on how to build a social support platform and successfully engage with customers through social media.
Feb 25, 2011
Named one of the Most Influential Women in Technology in 2010 by Fast Company, Debbie Weil is a rare species - a Baby Boomer who is a digital native. Debbie launched her first website in 1995, she has been blogging since 2003 at debbieweil.com/blog. Debbie is the author of one of the first and most definitive books about business blogging, The Corporate Blogging Book.
Feb 18, 2011
Jason Falls is one of the most in-demand speakers in the social media, public relations and marketing fields due to a simple truth: He delivers value. Known for his clever insights, sharp wit and the ever-present brutal honesty, Falls tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something.
Feb 11, 2011
Chris Baggott is an author, speaker, founder of ExactTarget and Compendium Blogware... as well as a great friend and mentor. We are discussing the latest trends in businesses leveraging search and social.
Jan 28, 2011
Kenan Farrell of KLF Legal and Brian Powers of the Law Offices of Brian Powers discuss the legalities of social media - a growing concern for mainstream companies. Also joining the conversation will be Josh Koch of The Tyros, a social media startup for sports officials.
Jan 21, 2011
Authors and friends Kyle Lacy and Erik Deckers will discuss their newest book, Branding Yourself. In Branding Yourself, Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and translate your online network into great jobs, great projects, and a great career! Kyle and Erik also wrote Twitter Marketing for Dummies.
Jan 7, 2011
We have powerhouse SEO expert Jeremy Dearringer from Slingshot SEO, search engine marketers Chris Bross and Thomas Heed from EverEffect and Pat East from Hanapin Marketing on the show to discuss the latest trends and opportunities in search engine marketing.
Dec 17, 2010
This week, we're having Bill Caskey (Author of Rewire the Sales Mind) and Matt Nettleton (our Sales Coach from Trustpointe) down to discuss their expertise and findings on how online marketing and social media is impacting the sales process. Of course, we'll provide guidance for both sales and marketing professionals to take leverage the mediums.
Dec 10, 2010
This is a great week, we've got the best two radio comedians in the industry on the show. We're fascinated by Paul & Tom's adoption of the Internet from traditional media and have a lot of questions for them.
Dec 3, 2010
Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit. His blog is Gaping Void, and more than a million people have downloaded the original post that inspired this book, "How to be Creative." He also lectures and consults on Web 2.0 and its impact on business.
Nov 26, 2010
Alan K'necht is recognized as an authority on the business side of the world wide web including search engine optimization, search engine marketing and using web analtyics to measure web site success. Alan's new book, The Last Original Idea actually is an original idea, taking a light hearted look at Internet marketing today and uncovering the secret of how companies can be profitable in todays economy.
Nov 19, 2010
We'll be discussing the news of Facebook getting into the Email business with Vijay Pullar, CEO of SocialTwist, Dennis Dayman, Chief Privacy Officer at Eloqua, and Jascha Kaykas-Wolff, VP of Marketing at Involver. SocialTwist develops solutions that turn social media into social marketing. Eloqua helps clients dramatically accelerate revenue growth through marketing automation and Revenue Performance Management. Involver is the web’s most trusted social media platform, providing applications and monitoring tools to over 100,000 brands and agencies to manage a total audience of 325 million plus fans.
Nov 12, 2010
Liza Dittoe from DittoePR will be interviewing, none other than, host Douglas Karr about DK New Media, his book Corporate Blogging for Dummies, and the Marketing Technology Blog. This could get crazy!
Nov 5, 2010
Scott Stratten is the author of UnMarketing. Between being ranked one of the top influencers in the world on Twitter and getting over 60 million views of client videos, he's spent way too much time online.
Oct 29, 2010
The founder of social-media strategy firm Convince & Convert chats about his book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social—which outlines how orgs must retool to make real-time business work for them—host Douglas Karr.
Oct 22, 2010
Nick's lectures challenge the conventional wisdom, engaging audiences and spurring fresh thinking and constructive debate.
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