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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Category: marketing
Aug 17, 2017

Asheesh Jain is the CEO of Relevance.com the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency. 

Chad Pollitt has been creating profitable online campaigns for over 15 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.

In this podcast, we discuss Relevance and its transition to a premiere publication on content marketing and strategies. Chad's expertise is on native advertising and content promotion so we discuss the nuances of native and content. We walk through paid, owned, and earned media, their relationship to the sales cycle, and the channels they deliver on.

Jul 28, 2017

Unique amongst his peers, CEO Jeremy Bloom was a professional athlete. I don't believe there's another leader in our space that was a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist.

Jeremy was an All-American at the University of Colorado and a 5th round draft pick to the Philadelphia Eagles. He also played for the Pittsburgh Steelers. He shares how his upbringing and attitude led to his competitive success, entrepreneurial success, and managerial style of leadership.

Integrate made the news of recent, by tripling revenue, continuing a history of being cashflow positive, and building an investment team that consists of some of the largest names in the MarTech industry - including Scott Dorsey, Reggie Bradford, Dan Springer, and David Karnstedt.

Integrate is a cloud-based, customer generation platform that utilizes artificial intelligence to score and predict sales opportunities. They orchestrate the entire top of the funnel and are expanding their platform into display advertising as well.

Jul 20, 2017

When you look up the definition of sage advice, it states proceeding from or characterized by wisdom, prudence, and good judgment. This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect meetings, and client discussions... and I'm a better person and marketer for knowing him.

Joel is the Director of Digital Marketing Insight for Salesforce. As a founding member of the Marketing Insights team for the Salesforce Marketing Cloud, Joel teaches companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels.

Joel's optimism is both undying and contagious. He never stopped pushing the importance of email, the importance of measurement, and the importance of being a student every day of your career. Joel was one of the first senior marketers that I worked with that also understood the impact of his work on sales. If Joel could just take the time to educate and inspire a prospect, he knew they would close when they understood the opportunity in front of them.

In fact, I shared how great this interview was with another colleague who worked in sales at ExactTarget. He chuckled and said the best customers he closed were the ones that just walked out of Joel's sessions. 

A few weeks ago, I saw Joel on the Circle in downtown Indianapolis and pulled over. I asked him if I could get him onto the podcast and he immediately agreed with all the enthusiasm I experienced when working with him. Imagine my surprise to find out that Joel was also leaving Salesforce. That made the importance of this podcast twice as important.

PS: Please notice I didn't say retirement. While I have little doubt that Joel looks forward to less time in airports and more time with his family, I also still hear the passion in his voice as he speaks about our industry. I hope and believe we'll hear from him again.

Jul 15, 2017

It's always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh.

  • R.J. Talyor is the CEO & Founder of Quantifi.ai, the digital marketing R&D platform for social ads. R. J. previously led product teams ExactTarget (we worked together on a couple of projects!) and Salesforce. R.J. always carries chapstick with him. 
  • Liz Prugh is a tech geek, geek in general, and always aspiring #fiercefemale. Liz is managing editor for The New New Thing and previously worked for ExactTarget and Salesforce in marketing and customer success. Liz is also the co-creator of pop culture site PureFandom.com and channels her inner-nerd by hosting and moderating comic cons across the country.

In this episode, we discuss marketing experimentation and its challenges. Quantifi is a marketing R&D platform for social media ads, unleashing the power of artificial intelligence to discover the audiences, channels and creative needed to drive growth for brands. The platform currently supports Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit and is open to ecommerce companies who are serious about their social advertising.

The plethora of targeting options, ongoing changes to social advertising platforms, and the number of social advertising channels are all challenging marketers. It's not a surprise that most aren't able to keep up and are not seeing the return on social advertising campaigns they could be realizing.

Quantifi is the solution to turn this around, providing a chatbot experience that's always up on the latest changes to the social ad platforms it serves. The bot utilizes artificial intelligence and machine learning to run experiments for its users.

Jul 3, 2017
Randy and Angie Stocklin started One Click from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they've built a team that's passionate about their customers and created a culture founded on strong core values, which has resulted in One Click being named one of the Best Places to Work in Indiana for four consecutive years. In the process, they've also been recognized as one of the fastest-growing ecommerce businesses in the Midwest.
 
Their mission is to be the world's most people-focused eyewear company. One Click is an innovative e-tailer that sells eyewear across the Readers.com, Sunglass Warehouse, and felix + iris brands. They're building an amazing company, filled with exceptional human beings who challenge and inspire each other every day.
 
As a leader within the ecommerce industry, I wanted to discuss the evolution of ecommerce with regard to search, social, and overall customer experience. Randy didn't disappoint, having a frank discussion of what used to work, what's changed, and what's essential to the success of an online ecommerce company today. We also discuss the pros and cons of third-party sales through sites like Amazon and Wal-mart. 
Jun 22, 2017

Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP & Chief Product Officer at Salesforce Marketing Cloud.

Bryan is now the CEO of Sigstr, an Indianapolis-based email signature marketing platform. Sigstr provides an amazing platform for companies to manage their employees' email signatures and insert dynamic, targeted content to communicate effectively both internally and externally. 

Sigstr integrates with leading CRMs to even segment and personalize the messages. The solution is incredibly affordable and great for every business - large or small. It integrates seamlessly with both Exchange and Gmail, the two largest providers of corporate email services.

Bryan discusses his history - from getting his degree in MIS, his work as a CRM consultant, his rise in ExactTarget and Salesforce, and all leading to his taking the helm of Sigstr. He shares some incredible advice that you won't want to miss.

Sigstr recently launched an ABM feature, a feature that allows marketers to target accounts, industries or regions with specific content (and clickable CTAs) in employee email signatures. 

May 30, 2017

Justin Gray is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base.

In our interview, we specifically discuss Account-Based Marketing, a Business-to-Business marketing strategy that's exploded in popularity the last couple years and is being implemented by most, if not all, enterprise B2B companies. Is it a silver bullet? Is it hype? Tune into our fantastic discussion.

More about Justin Gray:

Justin has made a career of launching successful companies and scaling them to success. In addition to LeadMD, Justin is also the Co-Founder of PaidSuite, a SaaS payment technology provider, and Greyson Organics, an organic farm in rural Missouri which he co-owns with his father.

Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship and modern day marketing. As a recognized speaker, Justin has been published over 300 times in industry publications and holds featured contributor statuses with Inc., Entrepreneur, TechCrunch and others. 

May 23, 2017
Chris Spangle is the web director for a nationally syndicated morning show. He previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on to work in marketing for the Englehart Group and the Advocates for Self-Government. He is now the web director of a nationally syndicated radio show.
 
He is the publisher and editor of We Are Libertarians, a news site and podcast that covers national and Indiana politics from the libertarian perspective. He is the founder of the We Are Libertarians Radio Network, which brings you podcasts about life, liberty, and the pursuit of happiness.
 
Chris also served as the Chairman of the Board of Free Enterprise Schools, a nonprofit dedicated to expanding school choice. His favorite charity is Rupert’s Kids.

 

 

May 16, 2017

Last week was an amazing week at Dell EMC World where I co-hosted several upcoming podcasts called Luminaries - Talking to the Brightest Mind in Tech, a Dell Podcast that I've been hired to assist with. 

I took advantage of the time to meet many of the amazing marketing staff at Dell Technologies and its global family of brands - Dell, DellEMC, VMware, RSA, Pivotal, SecureWorks, and Virtusstream. The company spans technology - from consumer hardware, business hardware, development, security, virtualization, and cloud products.

Amy is a 14 year veteran of the company, bringing her Learning and Development degree to the company, then moving from Learning and Development, to social media monitoring, now to employee advocacy. Amy is on a team of 6 driving employee advocacy with 140,000 employees globally under the Dell umbrella.

Dell's work with employees is unique. They built a social media command center before many other companies and were way ahead of the curve. Amy reveals how her team educated executives on the importance of the impact of social media, why they utilize social data rather than user forums, how they wrote a simple 5-point social media policy, and how they help their employees build their own brand in the effort to drive corporate branding.

This is an incredible interview with tons of actionable data and insight. I'm so thankful for being introduced to Amy at the recommendation of Mark Schaefer.

Apr 25, 2017

Douglas Karr interviews Gina Bianchini, the Founder & CEO of Mighty Networks. Mighty Networks takes direct aim at ordinary groups with a new social network totally re-imagined for deep interests on mobile.

Anyone can create a Mighty Network for free. It’s easy to get started and when you invite members in, you’ll instantly see people near you, by the topics you choose, and the categories you define. Everything for your interest is in one place, with content and conversations that never get lost.

Learn how Mighty Networks got started, why it makes sense for your brand, and learn about some of the amazing communities that have skyrocketed within the Mighty Network!

Before Mighty Networks, Gina and Marc Andreessen co-founded Ning, a pioneering social platform for niche networks online. Under her leadership, Ning grew to 90 million people across 300,000 active communities in entertainment, politics, and education.

In addition to Mighty Networks, Gina serves on the board of directors of Scripps Networks, which owns HGTV, The Food Network and The Travel Channel. Gina and Mighty Networks have been featured in Fast Company, Bloomberg, Wired, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, and received her M.B.A from Stanford Business School.

Apr 5, 2017
 
As the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations. 
 
Tiffany and I have a very frank conversation on the pitfalls many customers go through in implementing a major marketing technology solution, the issues associated with expectations from a variety of content sources across the digital marketing sphere, and the reality of what companies can do to implement marketing technology successfully.
 
About Tiffany Sauder and Element Three
 
Business first. That’s the tagline of Element Three, a full-service brand and marketing agency based in Indianapolis that works across channels to solve real business problems for clients who want to be market leaders.
 
Business First is also the axiom that fuelsElement Three's President Tiffany Sauder’s own approach to growing an enterprise. When the former financial analyst took the helm of the company in 2006, Sauder was 24. Over ten years later, she’s catapulted annual revenues by over 950 percent.
 
From coaching executives through the brand considerations of an acquisition to helping them use marketing and sales technology to track marketing performance, Sauder understands that success results from an integrated approach to business, brand, and creativity. Tiffany has been interviewed by the Harvard Business Review and participated in panels hosted by Ad Age and TechPoint. 
 
 
Mar 23, 2017

250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation.

Unfortunately, many marketers don't even realize that they have an email problem. Email service providers tout deliverability as the delivery of an email message to the receiving internet service provider. That message may not have ever made the inbox, though. It often gets delivered directly to the SPAM folder without so much as a notice to the company who sent it.

My good friend Greg Kraios has been leading the email deliverability for years - we worked together at ExactTarget in the early days where his leadership and insight into the email industries led to the development of some incredible monitoring tools for the company.

Greg dreamed bigger, though, and left the company to pursue his vision of an email platform that was affordable and provided everything a marketer needed to monitor and improve their email deliverability. When Greg brought entrepreneur, investor, and CTO Ryan Pfenninger onboard, that dream became a reality.

The team is now growing as is their toolset. 

Mar 13, 2017

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.

Since 2000, Emeric has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft. He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.

In our interview with Emeric, we discuss the organic road to growth that AgoraPulse has taken, the culture difference the startup has taken without deep VC pockets or investments, and how they succeeded in a very busy MarTech space.

As well, we discuss marketing challenges, the changing social media landscape, and the impact of future technologies like artificial intelligence on social media. 

 

Mar 7, 2017

Aaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast. 

Oh, and did I mention he launched the largest float center in central Indiana? Floating is sensory deprivation treatment. The primary reasons people float are to reduce chronic anxiety, heighten cognitive function and relieve pain. Some people float to escape the bustle of life and relax for a few hours, while others use floating as a therapy for anxiety and stress. 

Floating is also used to increase creativity, attention and retention, as well as explore thoughts and emotions in a semi-conscious or meditative state. Others float to help manage and reduce pain as a supplement or replacement for pain medication and physical therapy.

We had an amazing conversation with Aaron that focused on two areas:

  1. What has it been like moving from a digital agency serving clients to becoming the client?
  2. What can marketers learn from floating?

Yes, there are some lessons to learn! We hope you enjoy our conversation with Aaron as much as we did.

Feb 22, 2017

In this week's Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project a confident and competent image. She works with a variety of executives on how to say what it is that they need or want to say, while looking and feeling their confident and influential best.

In other words, Accent On Business teaches executive presence.

Why Does Executive Presence Matter for Marketers?

For a lot of people, executive presence is really elusive. However, according to Alex, it's more important than you think:

"Executive presence makes up for 25% of what gets people their next job, big job promotion, gets them to the next level in their organization. It's really that thing that we look for in people that says, 'They're going somewhere; they're doing something'."

Executive presence is really made up of three elements:

  • Style: how you look, how you carry yourself, how you sit at the table, your gestures, movement, and how you sound.
  • Substance: depth of your knowledge and subject matter expertise.
  • Character: your value system on display.
Feb 22, 2017

Christian and Katalina are the # 1 Husband & Wife Comedy Mind Reading Act in the Nation. They have performed over 2000 shows in almost 15 years. They toured across the nation for 10 years performing for corporate events, colleges, theaters, cruise ships, and resorts. Their audiences range from 50-3000 people.

Having traveled the world and entertained from coast to coast, what is the impact of the web and social media on a local entertainer? Christian shares his lessons learned... and remember... he's NOT a marketer, he's an entertainer. You'll find that he's had to teach himself online marketing, analytics, and social media.

Perhaps the greatest lesson is that he needed to apply budget and hire professionals. While he didn't have hundreds of thousands of dollars, every dollar he did spend counted. Christian walks through the process they took and how they found the right resources and how it's impacted his business.

Feb 16, 2017

Agent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent Sauce provides agents with all the tools necessary to generate, nurture, and manage their contacts, leads, and marketing in one place.

We interviewed Adam Small, who founded the company with his wife Kimberly. What started out as a simple text messaging services has now evolved into a full-featured real estate marketing platform with everything but the kitchen sink... and I'm sure that's just around the corner.

Agent Sauce has affordable packages for independent agents as well as multi-seat licensing for real estate firms. They now have users in almost every state.

Feb 9, 2017

The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer.

The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to show you:

  • How cultural and technological shifts will impact the marketing practice
  • How content marketing and marketing technology will change
  • How to transition from brand messages to multi-sensory “experiences”
  • Why platforms will supplant brands for building an audience
  • Why Mega Trends will serve as signposts for connecting with your audience
  • What the world’s foremost futurists are predicting for the next 15 years
  • Why the Prosumer will be the new customer
  • What the marketing practice will look like in the year 2021 & 2030
  • How to plan whether you’re an enterprise, agency, SMB or a local business

Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!

Feb 7, 2017

As with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it continues to evolve and make an impact in the market.

Whether or not your company is involved in list procurement or list sharing, the turnover on email addresses is significant. Brad and his team have found that no other factor impacts the deliverability of a brand's email than the number of bounces their list is generating with an Internet Service Provider.

Investing in list cleansing and email list hygiene is inexpensive and can produce a massive return on investment by getting your emails to the inbox when they're needed and expected. 

Jan 20, 2017

In his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create interesting, and even life-changing opportunities for learning. Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live.

Don and I discuss the state of innovation and startups, our own business, and how innovation is being taught (or not being taught in our school systems). Don is a good friend and an amazing talent in the education industry. He's running against the current and you'll hear how he started his programs and the results with the children whose lives he's touched.

Be sure to visit Don's initiative StartEdUp

Dec 1, 2016

Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue.

We discuss CallidusCloud's second annual Sales and Marketing Sentiment Survey with Chief Marketing Officer Giles House. Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud Giles is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs. 

Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms. 

Sep 8, 2016

Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on. 

In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research. More recently, Rudy has been an innovator in the field as president of North America for Dapresy, a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. Rudy came upon Dapresy in Europe four years ago and has since then introduced its data visualization tools to North America.

According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.”

His lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged. Rudy earned his MSJ in Marketing and Advertising at Northwestern in 1978.  

Dapresy's platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management.

This convergence of research and visualization allows companies to be visual and clearly show their business model and Customer Journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page.
 

Sep 1, 2016

Kris Reid was penned the Coolest Guy in SEO by a client and it's stuck! His firm Ardor SEO works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their niche, and increase conversions through authority marketing and dramatically increase your business. 

It's a refreshing conversation with Kris because their firm has adopted modern strategies that are focused on what the search engine user is looking for, not the mechanics of manipulating search engine rankings. Kris calls this reputation engineering - where they utilize all the SEO tools to deconstruct how competitors are ranking, then build a strategy for their clients to beat them.

They do this through highly optimized articles, social media, and video posts. 

Kris is throwing in a contest to win one of their comprehensive website SEO audits - so sign up here to win!

Aug 17, 2016

Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing.

In this interview, Douglas and Kraig discuss the advantages of utilizing an independent email service provider like Campaign Monitor, as well as the continued success of email marketing for every business on the market. Whether you're B2B or especially B2C, email continues to dominate as the primary and most effective means of nurturing a relationship with your customer.

 

Jul 22, 2016

Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They're a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. Michael is seeing phenominal results utilizing advanced Facebook Marketing techniques and he shares his knowledge on this show.

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