Agent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent Sauce provides agents with all the tools necessary to generate, nurture, and manage their contacts, leads, and marketing in one place.
We interviewed Adam Small, who founded the company with his wife Kimberly. What started out as a simple text messaging services has now evolved into a full-featured real estate marketing platform with everything but the kitchen sink... and I'm sure that's just around the corner.
Agent Sauce has affordable packages for independent agents as well as multi-seat licensing for real estate firms. They now have users in almost every state.
The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer.
The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to show you:
Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!
As with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it continues to evolve and make an impact in the market.
Whether or not your company is involved in list procurement or list sharing, the turnover on email addresses is significant. Brad and his team have found that no other factor impacts the deliverability of a brand's email than the number of bounces their list is generating with an Internet Service Provider.
Investing in list cleansing and email list hygiene is inexpensive and can produce a massive return on investment by getting your emails to the inbox when they're needed and expected.
In his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create interesting, and even life-changing opportunities for learning. Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live.
Don and I discuss the state of innovation and startups, our own business, and how innovation is being taught (or not being taught in our school systems). Don is a good friend and an amazing talent in the education industry. He's running against the current and you'll hear how he started his programs and the results with the children whose lives he's touched.
Be sure to visit Don's initiative StartEdUp
Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue.
We discuss CallidusCloud's second annual Sales and Marketing Sentiment Survey with Chief Marketing Officer Giles House. Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud Giles is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs.
Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms.
Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on.
In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research. More recently, Rudy has been an innovator in the field as president of North America for Dapresy, a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. Rudy came upon Dapresy in Europe four years ago and has since then introduced its data visualization tools to North America.
According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.”
His lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged. Rudy earned his MSJ in Marketing and Advertising at Northwestern in 1978.
Dapresy's platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management.
This convergence of research and visualization allows companies to be visual and clearly show their business model and Customer Journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page.
Kris Reid was penned the Coolest Guy in SEO by a client and it's stuck! His firm Ardor SEO works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their niche, and increase conversions through authority marketing and dramatically increase your business.
It's a refreshing conversation with Kris because their firm has adopted modern strategies that are focused on what the search engine user is looking for, not the mechanics of manipulating search engine rankings. Kris calls this reputation engineering - where they utilize all the SEO tools to deconstruct how competitors are ranking, then build a strategy for their clients to beat them.
They do this through highly optimized articles, social media, and video posts.
Kris is throwing in a contest to win one of their comprehensive website SEO audits - so sign up here to win!
Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing.
In this interview, Douglas and Kraig discuss the advantages of utilizing an independent email service provider like Campaign Monitor, as well as the continued success of email marketing for every business on the market. Whether you're B2B or especially B2C, email continues to dominate as the primary and most effective means of nurturing a relationship with your customer.
Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They're a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. Michael is seeing phenominal results utilizing advanced Facebook Marketing techniques and he shares his knowledge on this show.
Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow, Not Yesterday, both Amazon marketing and sales bestsellers, that posit new approaches for building brands in today’s hyper-complex environment. He is a sought-after speaker on how marketers can build their businesses and improve their brand value in this evolving landscape of big-data, mobility, digitization and commoditization. He passionately espouses the view that marketing needs to change people’s behavior not just attitudes. And, brands need to forge strong relationships with their core customers by solving real problems in a meaningful yet distinct way.
An evangelist for innovation and strong believer in empowering others, Zain has contributed his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools. Zain is a member of the Executive’s Club of Chicago. He currently sits on the Board of Directors for a number of technology companies, Junior Achievement and TiE Midwest.
Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's Administration, he shifted his focus to working with an upstart digital PR agency. After introducing an SEO service called TopRank to the PR agency, it became the company itself - TopRank Marketing. Lee Odden is the CEO. TopRank Marketing is a fast growing digital marketing agency based in Minnesota that consults for Fortune 1000 B2B and B2C companies. In perhaps the greatest recognition I've received with my content marketing efforts, I was named along with Lee by LinkedIn as one of 31 Content Marketing Thought Leaders to follow in the industry. Lee provides some insight into how his firm is working with some key brands in the industry and how he's advancing their content marketing efforts. Lee isn't just a leader in the industry, he's also an incredibly gracious person and patient teacher. I've been a student for over a decade!
Jay Baer's latest masterpiece, Hug Your Haters, is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief by many businesses that they should pick their spots when choosing to answer haters’ criticisms. Hug Your Haters proves that approach to be a costly mistake. It's a great discussion of the culture of hospitality with Jay, joined by Jenn Lisak and Thaddeus Rex. Jay's book was written to provide quantifiable, statistical evidence of both the impact of poor customer service and how it can be reversed with great customer service.
Side note: We did not record this in our new studio, so there are some audio issues. My apologies for that and we'll make sure it never happens again! My apologies to Dave Taylor - but we'll be sure to welcome him back whenever he's ready. Dave Taylor is truly a living legend and pioneer in the technology industry, working on the Internet before it was released to the public. Dave helps companies realize the potential of reimagining their business, reinventing their company, and embracing the potential of Internet-based Web, social media and other forms of two way communication to establish themselves as thought leaders and experts in their industry. Because he's an avid technologist who frequents the Computer Electronics Show each year, we wanted to hear his perspectives. Dave discusses the patent controversy at CES, the dip in Television tech, the rise in home automation, autonomous vehicles, virtual reality and drones.
Liz Miller discusses mindblowing mutlicultural research published by the CMO Council and Geoscape, Activating the New American Mainstream. Liz Miller brings a varied career that spans over 22 years in the Marketing, Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. With the CMO Council, Miller oversees all marketing, research and program operations, serving as the lead analyst for all research initiatives and reports. Along with oversight of event, content and digital teams, Miller can most often be found hosting one of the CMO Council’s many executive Dinner Dialogs or presenting CMO Council research findings at global conferences and thought leadership events.