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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: March, 2016
Mar 25, 2016
You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our own site, we’ve had a lot of conversations about this very topic. What about the future? Standards change. Expectations increase and technology improves. If you want to make sure your efforts stay effective, you need to adapt, or even stay ahead of the curve. We’re going over 7 main ways great content will be different in the future, from author Neil Patel.
Mar 17, 2016

Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's Administration, he shifted his focus to working with an upstart digital PR agency.   After introducing an SEO service called TopRank to the PR agency, it became the company itself - TopRank Marketing. Lee Odden is the CEO. TopRank Marketing is a fast growing digital marketing agency based in Minnesota that consults for Fortune 1000 B2B and B2C companies. In perhaps the greatest recognition I've received with my content marketing efforts, I was named along with Lee by LinkedIn as one of 31 Content Marketing Thought Leaders to follow in the industry. Lee provides some insight into how his firm is working with some key brands in the industry and how he's advancing their content marketing efforts. Lee isn't just a leader in the industry, he's also an incredibly gracious person and patient teacher. I've been a student for over a decade!

Mar 15, 2016
Well, we’re back from the great beyond. The team of Site Strategics got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures. There were a good number of speakers out there that had some wonderful presentations, and we thought, “Hey, we just can’t leave them there, we have to bring some of this back to our listeners.” So, we have planned for you a series of shows, direct from the top Search Marketing thought leaders today. We’re bringing home the bacon, baby! And we’re going to start with one of the main things that Google wants us to adopt – Accelerated Mobile Pages (AMP) for short. And we have none other than Paul Shapiro of Catalyst Marketing, to guide us through.
Mar 7, 2016
This may be our funniest show EVER thanks to Paul!We talk about the unique environment we’re in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally was – at the company level. Now personal branding is the coin of the realm – where you can actually outshine the company you work for. But what happens when you career shifts, either by your own control or by someone else’s. What happens when you want to venture out of the safe harbors of your company brand and make a brand of your own. Well, we are talking to someone who has done just that and he’s Paul Poteet. And guess what? He’s out of our state, Indiana. Some Hoosier branding here…ALL TODAY ON THE EDGE!
Mar 2, 2016
Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online. The truth is, all the marketing tactics in the world don’t hold a candle to pursuing the one goal that should matter the most for any site: becoming an authority. We’re talking AUTHORITY, BABY … ALL TODAY ON THE EDGE!
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