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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: November, 2015
Nov 25, 2015

I'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. He's also an entertaining singer, the life of the dance floor, and can do a heck of a job on Karaoke. Jon is a multi-book author and helps clients develop content strategies, deploy their content, and promote their content online. The frustrations of the industry led him to develop his own platform, ContentLaunch, for planning, coordinating, publishing and promoting content. It's primary focus is on the small and mid-size business market since Jon saw the industry only providing large, expensive, enterprise products to handle the process. In the first half, we speak quite a bit about the platform, but the second half of the interview gets into some incredible detail on content marketing strategies and its use to build relationships with your prospects and customers. Be sure to listen - we've got great information throughout and will leave you with a task that will transform your content ideation strategy.

Nov 23, 2015

Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more.  In this interview, we discuss the industry and the book with Daniel.  Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New York Times and USA Today and featured on CBS Radio, Fox News and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. 

Nov 17, 2015
You won’t really know when someone from your company may write or share something questionable online that could impact your business. Or when your company makes a blunder and it goes public. Or when you have an irate customer who decides to go public instead of giving you a call to sort it out. You won’t really know when you’re going to get bad reputation in the search engines. What you need to know is what to do when this happens.
Nov 9, 2015
Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it’s effective? Well, let me tell you a secret: Remarketing and Display ads, those things, are about by search engine ads in total spend, with advertisers spending, get this, $32 billion, with a “B” projected in 2016. This it’s working for them? I think so too. We’re talking remarketing, display and how this is going to change your paid ad world around – TODAY ON THE EDGE!
Nov 4, 2015
Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had answered! Also, what’s the best digital marketing horse to bet on, organic, display, paid search, or social? We’ve got an opinion, actually a few, around here. You need to hear them all, or maybe just ours...
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