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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: August, 2015
Aug 27, 2015
Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. We’ve lost the 7 packs ladies and gentlemen! They aren’t there anymore. Did you hear that? That was the silent sound of Google changing the face of local search in their search results….thing that will affect your local business’s revenue? I think, maybe, a little bit, eh? This is the local search snack pack shake up show! Take some notes on this one…it’s a doosie.
Aug 21, 2015
It’s no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited email every few days to remind us of this. “I visited your website and noticed that you are not listed in most of the major search engines and directories…” OR “I was going through your website, I must say it’s neatly done and designed however though, I see that it’s not ranking well on search engines as it should have been for its keywords. I was wondering if you would like that, I mean if you like your keywords to be ranked on the 1st page…” We’re going over what you should know about how to sniff out the spammers, and more importantly, knowing what a good SEO program looks like.
Aug 21, 2015
It’s no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited email every few days to remind us of this. “I visited your website and noticed that you are not listed in most of the major search engines and directories…” OR “I was going through your website, I must say it’s neatly done and designed however though, I see that it’s not ranking well on search engines as it should have been for its keywords. I was wondering if you would like that, I mean if you like your keywords to be ranked on the 1st page…” We’re going over what you should know about how to sniff out the spammers, and more importantly, knowing what a good SEO program looks like.
Aug 17, 2015
If you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an entrepreneur with extensive experience in bringing software solutions to market. His specialties are analytics, CRM and mobile apps. Brian discusses the limitations and challenges of analytics platforms - announcing the new platform for Kissmetrics that takes insights from their core product (now named Analyze) to produce actionable results in Kissmetrics Engage. Kissmetrics Engage goes beyond the standard call-to-action, putting you a step ahead of the customer journey. These aren’t your standard popups: set these nudges to appear with exact triggers to particular audiences. Want new visitors to see a newsletter lightbox? Greet a campaign audience with a unique banner? Give a special offer to a buyer stalling in your shopping cart? Set it up and test easily with Engage, no IT or design resources required. This is an incredible glimpse into the future of marketing platforms that don't simply report on performance - but actually utilize machine learning, testing and big data, to optimize the performance without guessing.
Aug 17, 2015
If you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an entrepreneur with extensive experience in bringing software solutions to market. His specialties are analytics, CRM and mobile apps. Brian discusses the limitations and challenges of analytics platforms - announcing the new platform for Kissmetrics that takes insights from their core product (now named Analyze) to produce actionable results in Kissmetrics Engage. Kissmetrics Engage goes beyond the standard call-to-action, putting you a step ahead of the customer journey. These aren’t your standard popups: set these nudges to appear with exact triggers to particular audiences. Want new visitors to see a newsletter lightbox? Greet a campaign audience with a unique banner? Give a special offer to a buyer stalling in your shopping cart? Set it up and test easily with Engage, no IT or design resources required. This is an incredible glimpse into the future of marketing platforms that don't simply report on performance - but actually utilize machine learning, testing and big data, to optimize the performance without guessing.
Aug 5, 2015
Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad or heard a commercial on the radio. Or they could have searched online, clicked on a PPC ad, social media….it’s endless. Prospects are much more prone simply to pick up the phone and call you when they are ready to interact, as opposed to online chat or form inquires. Wouldn’t it be nice to know which of your advertising arms brought the prospect? And how that call went? Well – in the digital marketing world, one source of recon on your efforts is essential – and that’s Call Tracking. We’re going over what you need to know about this fantastic technology that helps you steer quickly in the marketing landscape, and track the wins
Aug 5, 2015
Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad or heard a commercial on the radio. Or they could have searched online, clicked on a PPC ad, social media….it’s endless. Prospects are much more prone simply to pick up the phone and call you when they are ready to interact, as opposed to online chat or form inquires. Wouldn’t it be nice to know which of your advertising arms brought the prospect? And how that call went? Well – in the digital marketing world, one source of recon on your efforts is essential – and that’s Call Tracking. We’re going over what you need to know about this fantastic technology that helps you steer quickly in the marketing landscape, and track the wins
Aug 3, 2015
Reputation Management – anyone heard of this? If you haven’t heard of the phrase, you certainly understand the need for it as a business or consumer. If you have a business, and have a poor online reputation, your business is certainly suffering from would be customers seeing that and deciding not to do business with you. But there’s a further impact, if you are in the digital marketing pursuit – finding links and content partners may veer away from you, based on your rep – ever think of that? We’re talking about Reputation Management and SEO today and… What are the Top 5 issues wrecking local SEO for businesses with multiple locations? You may be suffering from this online, without even knowing it.  
Aug 3, 2015
Reputation Management – anyone heard of this? If you haven’t heard of the phrase, you certainly understand the need for it as a business or consumer. If you have a business, and have a poor online reputation, your business is certainly suffering from would be customers seeing that and deciding not to do business with you. But there’s a further impact, if you are in the digital marketing pursuit – finding links and content partners may veer away from you, based on your rep – ever think of that? We’re talking about Reputation Management and SEO today and… What are the Top 5 issues wrecking local SEO for businesses with multiple locations? You may be suffering from this online, without even knowing it.  
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