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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: May, 2015
May 26, 2015
Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and “Hey! Look at how cool my brand is” Facebook posts do not market an experience that can connect with consumers. OUTREACH MARKETING: The most effective way to do this is to market and authentic experience, not your brand. We’re talking BRANDING & SOCIAL MEDIA – and effective ways to succeed in these areas.
May 26, 2015
Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and “Hey! Look at how cool my brand is” Facebook posts do not market an experience that can connect with consumers. OUTREACH MARKETING: The most effective way to do this is to market and authentic experience, not your brand. We’re talking BRANDING & SOCIAL MEDIA – and effective ways to succeed in these areas.
May 22, 2015

There’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’t efficiently leveraging or even understanding what A/B testing is. For instance, they mistake redirection – taking a population and introducing it into another experience to see how it affects conversion – for testing, which leaves them feeling like something is still missing. And it is.   A/B testing is most valuable when it complements discovery mechanisms, such as multivariate testing and automated personalization, to vet a hypothesis first and then use A/B testing to assess it. The issue is that marketers simply aren’t viewing testing holistically – as one part of the marketing puzzle that also utilizes other capabilities such as analytics and targeting.    So how does a marketer unlock the full potential of A/B testing? Adobe’s A/B testing expert, Drew Burns, is on the show to discuss how this process works as well as provide real-world use-case examples. He also discusses: How A/B testing has evolved from gut instinct to calculated riskHow an organization can create a ‘testing culture’ that encourages collaboration between marketers and creativesThe new challenges of A/B testing today such as identifying different variations of creative assets to test, or how a team should be organized in their testing process.

May 19, 2015
It’s obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective. It’s been said that “the biggest brands of tomorrow will be built online.” We are going to talk about that today – we’re entering the Golden Age of Digital Marketing – and search engine optimization’s role in branding. Are you managing a deceptive brand? Maybe you don’t even know it. We have a list! Best check yourself against it. ALL TODAY on the EDGE!
May 19, 2015
It’s obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective. It’s been said that “the biggest brands of tomorrow will be built online.” We are going to talk about that today – we’re entering the Golden Age of Digital Marketing – and search engine optimization’s role in branding. Are you managing a deceptive brand? Maybe you don’t even know it. We have a list! Best check yourself against it. ALL TODAY on the EDGE!
May 12, 2015
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, ad campaigns, promotional efforts, etc. Is this branding? If you said “yes,” then you’re looking at branding the wrong way. They are marketing tools and strategies, and they only scratch the surface of branding. So, what’s the difference between marketing and branding? We are taking a swing at the whole topic of BRANDING – today on the EDGE!
May 12, 2015
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, ad campaigns, promotional efforts, etc. Is this branding? If you said “yes,” then you’re looking at branding the wrong way. They are marketing tools and strategies, and they only scratch the surface of branding. So, what’s the difference between marketing and branding? We are taking a swing at the whole topic of BRANDING – today on the EDGE!
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