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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: April, 2015
Apr 20, 2015
Douglas Karr was interviewed recently on WIBC after they read his article on crisis communications at the Marketing Technology Blog. Doug is the CEO of DK New Media, an Indianapolis, Indiana based agency that works with clients internationally. He's also a Christian, so his perspective is unique amongst all the politics that has been discussed. Key to the crisis was a total lack of preparedness and very poor communication. In any type of situation, albeit corporate or political, public relations professionals need to be prepared for this. Miscommunication and even false misrepresentation will happen and spread like wildfire via social media regardless of the situation.
Apr 20, 2015
Douglas Karr was interviewed recently on WIBC after they read his article on crisis communications at the Marketing Technology Blog. Doug is the CEO of DK New Media, an Indianapolis, Indiana based agency that works with clients internationally. He's also a Christian, so his perspective is unique amongst all the politics that has been discussed. Key to the crisis was a total lack of preparedness and very poor communication. In any type of situation, albeit corporate or political, public relations professionals need to be prepared for this. Miscommunication and even false misrepresentation will happen and spread like wildfire via social media regardless of the situation.
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