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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: March, 2015
Mar 31, 2015
Social Media and Children – There’s certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge amount of stress on our children. It results in self-esteem issues, and can lead to the unthinkable, the tragic loss of life of our children. Society has been slow to react, slow to protect our most valuable resource, our children. There are now new initiatives into this space, to run defense and provide alerts to school administrators and parents of at-risk kids. We’re going to talk to the CEO of one of those companies making in-roads into creating that type of protection. We’re talking to Bruce Canal of Social Net Watcher. Parents and Principals, tune into this show and listen, this is what is happening to our kids daily. VERY IMPORTANT SHOW TODAY – ON THE EDGE!
Mar 31, 2015
Social Media and Children – There’s certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge amount of stress on our children. It results in self-esteem issues, and can lead to the unthinkable, the tragic loss of life of our children. Society has been slow to react, slow to protect our most valuable resource, our children. There are now new initiatives into this space, to run defense and provide alerts to school administrators and parents of at-risk kids. We’re going to talk to the CEO of one of those companies making in-roads into creating that type of protection. We’re talking to Bruce Canal of Social Net Watcher. Parents and Principals, tune into this show and listen, this is what is happening to our kids daily. VERY IMPORTANT SHOW TODAY – ON THE EDGE!
Mar 18, 2015
If there were another colleague in the world that matched my excitement for marketing technology, it's Scott Brinker. I'm ecstatic to do this interview and help promote the amazing conference that Scott has launched - MarTech. Get your tickets now - it's coming up fast on March 31st. Scott has been an entrepreneur at the intersection of marketing and technology for some time. Before ion, Scott and his team ran a successful web development agency, which among other things built most of the web marketing infrastructure for Citrix. Previously he ran a web technology consultancy that built early web apps for CBS Sportsline, Tribune, the Miami Dolphins, and Fujitsu. And he started my career as a teenager, developing BBS software and dial-up multi-player games before the birth of the web. Scott graduated from Columbia University with a BS in computer science. He went on to get an MBA from MIT and an master’s degree in computer science from Harvard University.
Mar 17, 2015
How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom’s to look at shoes, only to be shoved out the door and told you’ll be contacted in 24 to 48 hours. Now imagine this happens to ALL Nordstrom’s customers, but 50% of them are never contacted. How are you treating your inbound leads? Research found that Lead conversion is determined 57% by lead quality and 43% by sales process. We’ve got a very important capper to our Lead Acquisition series, about TIME TO RESPONSE for your online marketing. Are you possibly killing opportunity as soon as it knocks? SOME TOUGH TALK, TODAY ON THE EDGE!
Mar 11, 2015
How do you get web visitors to come back or make a purchase? If you’ve been listening to the show this year, we have taken a long look at some pretty important topics in the areas of online marketing. Recently, we’ve been talking about pretty straightforward, getting leads – and how to improve them on your website. Well, we’re moving a little bit further out on the Lead Acquisition topic, and moving into the realm of better bait for the catch. We’re talking about persuasive content – how to write content that makes that prospect hang around, and even more importantly, return. All of this, of course, is to build credibility and trust online. We call this process content authority and it's what we assist our clients with every day.
Mar 3, 2015
Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me you mother’s maiden name. How rude! When you are pumping time and resources into designing your site, you should pay extra attention to the form – it’s a hot spot for turning visitors into leads for your business. Be sure to read how less form fields can increase conversions on the Marketing Technology Blog. As well, our friends at Formstack published a form conversion report worth reading. And don’t take my word for it; Expedia gained $12 million in profit by removing just one redundant field from a form. Also – You may have heard about a decision by the FCC about Net Neutrality, well, we have a couple of opinions here, as you might have guessed. Getting better leads – as long as we can – Today on the EDGE!
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