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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: February, 2015
Feb 24, 2015
Well, you’ve done it. You crossed that line, committed a budget to digital marketing. So you have your paid ads, your SEO, your Social Media – all running. Now that you upped your game, laying out more and more avenues in which your customer can come in for a landing – how are you going to receive them? Forms are great – but they have to fill them out. Call tracking – great, we know when they call. But what about when they’re looking – give them a comfortable, not invasive way to communicate, right at the point of need – roll out that live chat!   Check out the Marketing Technology Blog's post on how Live Chat increases both conversions and customer satisfaction!
Feb 10, 2015
So, you have set up a PPC campaign and now you’re waiting for the leads to roll in…but they are not! Didn’t you get sold on the fact that this will get you right in front of your prospects? Wasn’t this supposed to be raining leads by now? Those thoughts have crossed thousands of advertisers, and it’s a shame. The end campaign for a PPC campaign isn’t the bidding or the keywords, it’s the Lead Acquisition. That’s the cog that gets the least amount of oil. We’re finishing up our series on Online Paid Ad success with some in-depth focus on acquiring the leads from your campaigns, and the common mistakes made – TODAY ON THE EDGE! Be sure to read our acompanying post on the Marketing Technology Blog, 8 Reasons Why Your Pay Per Click Strategy is Failing.
Feb 3, 2015
We talk about numerous strategies that can help your business succeed online, but we don’t often bring a spotlight on our own client success stories. Well, we thought it would be great to do just that, as we are talking about Paid Ad Marketing in the next few shows. We had a client join us in studio to talk about what we have done for them – Achieve Virtual, a virtual schooling alternative that individualizes and personalizes high school. They are having some great successes and they are going to talk about this year’s successes. Also on the show: Want a low down on some of the PPC tools we use? We’ll give you a peek at them! ALL THIS today on the EDGE!
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