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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: January, 2015
Jan 28, 2015
Have you been on the fence about deciding to run advertisements online? I bet you have heard stories, sometimes horror stories, about running ads on Google, Bing, and Facebook. If you have dabbled inside of Paid Ads, you may have also, possibly, not known what you were doing – and lost a bit of coin before you realized it. Well – don’t turn away from PPC – we’re here to tell you that there are some strong reasons to be RIGHT THERE in PPC. We’re talking PPC this month, and giving it the deep dive that it deserves. Time to strap in and build a winning paid ad campaign – starting with TODAY, on the EDGE!
Jan 20, 2015
There’s certainly talk now of online security. There are reports of hacking of Sony by reportedly North Korea, as well as the ISIS hack on the US social media accounts. This is definitely something to be aware of. But companies are in a new frontier now, the digital security frontier is vulnerable for so many businesses — both large and small. What does it mean for your business, and are your weaknesses exposed? What would happen to your brand if you are attacked or, God forbid, your customer’s data is released. Don't forget to read out post as well, 3 Tips for Marketers to Secure their Social Media Passwords. These are brand issues, but there are major security decisions that you should be paying attention to, and we met with a company that handles those attacks – Rook Security. We have an interview with the founder of this very important resource – JJ Thompson – what you don’t know CAN HURT YOU – today on the Edge! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Jan 13, 2015
Jumping into a new year obviously comes with the goal of doing some things differently – and that applies to your marketing as well! Let me ask you something – do you think that people have an easy time reading your website? You may be offended by that question, “OF COURSE my website is easy to read!” Bing recently announced that content readability is a ranking factor for mobile websites, and you better believe that Google takes that into its calculations. Time for a fresh look at your site’s content, as you may be pushing away your leads without you even knowing it! Also, we’re covering 5 New Year’s Resolutions To Get The Most From Your Data…Welcome Back To the Edge – First show of 2015! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
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