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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: December, 2014
Dec 30, 2014
We wanted to take a break from our Digital Marketing focus and showcase the number of great interviews we had at the event we attended: Fail Fest 2014. This event showcased the environment of failure in business, and what entrepreneurs can learn from it. Today, you’ll hear interviews from Marcia Barnes, CEO of Ryno Strategic Solutions, Mike Langelier, president and CEO of TechPoint, and wrap up our interviews from Fail Fest with an interview with David Becker, president and CEO of First Internet Bank. This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Dec 23, 2014
What do you think will happen in 2015? Well, we’re wrapping up our year of inbound marketing concepts for 2014 and we are about to dive into our predictions for 2015. What is going to happen in the world of social media, SEO, online advertising, and reputation management? You need to stay tuned, as we will cover all that and more today on the EDGE! Also, we’re continuing our interviews from Fail Fest by Launch Fishers with interviews with Jonathan Perelli and his movie Startupland. Hear what he had to say about failure today on the EDGE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Dec 16, 2014
Are You Making These Seven Web Design Sins? People have different ideas about what makes really good web design. Some think that a website needs to be super-sleek with and up-to-date, modern design in order to get attention. While other people believe that web design doesn’t really matter all that much and you just need a site that works and lets people do what they want, like Craigslist and Google. And there’s a lot in between. We’re going to cover a very important topic, the MISTAKES you may be making when designing your website.  Also, we’re continuing our interviews from Fail Fest by Launch Fishers with interviews with Jeb Banner of SmallBox and Shawn Schwegman of Gusto. Hear what he had to say about failure today on the EDGE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Dec 9, 2014
So, it has come down to this. Your website was hit with a Google penalty, and you are seeing no improvement from the clean up that you have been doing for months. You’re afraid that you will never see an improvement of your site’s rankings and more importantly – improvement in ROI. Now the thought creeps up on you – is it time to get a new domain and just start over? And can you successfully do that? Well if this has occurred to you, or has been suggested by your staff or marketing agency, have them listen to this show – we’re giving you some guidance on when you should pull the plug… Also, we’re continuing our interviews from Fail Fest by Launch Fishers with a really fun interview with Sun King Brewery Owner Clay Robinson. Hear what he had to say about failure today on the EDGE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Dec 2, 2014
We have been talking to some of the brightest talent in the state and the country over the last two weeks – It has been amazing! Recently we got to attend the inaugural Fail Fest 2014 event. The event was put together by John Wechsler and his team at Launch Fishers on Wednesday, November 19. They invited us to interview all of the speakers after their presentation and we got to meet and interview a lot of great business leaders! We’ll air our interviews from the event over the next few weeks, so be on the look out! For our first show at the event, we have Quinn Buckner, from the Indiana Pacers, Gerry Dick, from Inside INdiana Business, Scott Hill from PERQ, Scott Fadness, soon to be mayor of Fishers, and Tiffany Sauder, President of Element Three – All these today on the EDGE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
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