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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: September, 2014
Sep 30, 2014
Algorithms are changing faster than many of the tools and information out there in the SEO marketplace - we discuss what you should be focused on in this episode of Edge of the Web Radio. Erin also interviews Ryan Brock of Metonymy Media on how to blog like Shakespeare! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Sep 23, 2014
Should you be paying attention to keyword rankings when trying to build business from search engines? We're going to provide 5 key performance indicators for you to monitor - aside from keyword rankings! We also interview Lorraine Ball, owner of Roundpeg... an agency that helps businesses of all sizes create smart marketing strategies which fit their needs, their goals and their customers. Oh - and little monkeys on little motorcycles! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Sep 16, 2014
This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, the team discusses the top blunders made by marketers on their company's newsletter program. We also interview Erik Deckers, a professional content writer, on content strategies and saturation. Edge of the Web Radio discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Sep 9, 2014
If you didn’t hear our show last week, we talked about social media and how it helped the ALS Ice Bucket Challenge – and what a great fundraiser it was. We’re continuing our discussion regarding fundraising social media by demonstrating it, with a group that we have become involved with: Kottages 4 Kids, a cause focused on helping children in Lusaka, Zambia, and partnering with Kids Alive International. Special guest Stephen Shattuck of Bloomerang, a non-profit customer relationship system for donator management provides his advice. This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Sep 2, 2014
This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss lessons from the ALS Ice Bucket Challenge as well as how to improve your Facebook campaigns. Edge of the Web Radio, sponsored by the Marketing Technology Blog, always brings the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
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