Info

MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
RSS Feed Subscribe in iTunes
MarTech Interviews
2017
March
February
January


2016
December
November
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October
September
August
July
June
May
April
March
February
January


2011
December
November
October
September
August
July
June
May
April
March
February
January


2010
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: 2014
Dec 30, 2014
We wanted to take a break from our Digital Marketing focus and showcase the number of great interviews we had at the event we attended: Fail Fest 2014. This event showcased the environment of failure in business, and what entrepreneurs can learn from it. Today, you’ll hear interviews from Marcia Barnes, CEO of Ryno Strategic Solutions, Mike Langelier, president and CEO of TechPoint, and wrap up our interviews from Fail Fest with an interview with David Becker, president and CEO of First Internet Bank. This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Dec 23, 2014
What do you think will happen in 2015? Well, we’re wrapping up our year of inbound marketing concepts for 2014 and we are about to dive into our predictions for 2015. What is going to happen in the world of social media, SEO, online advertising, and reputation management? You need to stay tuned, as we will cover all that and more today on the EDGE! Also, we’re continuing our interviews from Fail Fest by Launch Fishers with interviews with Jonathan Perelli and his movie Startupland. Hear what he had to say about failure today on the EDGE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Dec 16, 2014
Are You Making These Seven Web Design Sins? People have different ideas about what makes really good web design. Some think that a website needs to be super-sleek with and up-to-date, modern design in order to get attention. While other people believe that web design doesn’t really matter all that much and you just need a site that works and lets people do what they want, like Craigslist and Google. And there’s a lot in between. We’re going to cover a very important topic, the MISTAKES you may be making when designing your website.  Also, we’re continuing our interviews from Fail Fest by Launch Fishers with interviews with Jeb Banner of SmallBox and Shawn Schwegman of Gusto. Hear what he had to say about failure today on the EDGE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Dec 9, 2014
So, it has come down to this. Your website was hit with a Google penalty, and you are seeing no improvement from the clean up that you have been doing for months. You’re afraid that you will never see an improvement of your site’s rankings and more importantly – improvement in ROI. Now the thought creeps up on you – is it time to get a new domain and just start over? And can you successfully do that? Well if this has occurred to you, or has been suggested by your staff or marketing agency, have them listen to this show – we’re giving you some guidance on when you should pull the plug… Also, we’re continuing our interviews from Fail Fest by Launch Fishers with a really fun interview with Sun King Brewery Owner Clay Robinson. Hear what he had to say about failure today on the EDGE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Dec 2, 2014
We have been talking to some of the brightest talent in the state and the country over the last two weeks – It has been amazing! Recently we got to attend the inaugural Fail Fest 2014 event. The event was put together by John Wechsler and his team at Launch Fishers on Wednesday, November 19. They invited us to interview all of the speakers after their presentation and we got to meet and interview a lot of great business leaders! We’ll air our interviews from the event over the next few weeks, so be on the look out! For our first show at the event, we have Quinn Buckner, from the Indiana Pacers, Gerry Dick, from Inside INdiana Business, Scott Hill from PERQ, Scott Fadness, soon to be mayor of Fishers, and Tiffany Sauder, President of Element Three – All these today on the EDGE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Nov 25, 2014
We have been talking to some of the brightest talent in the state and the country over the last two weeks – It has been amazing! We were at the Forbes Innovation Summit last week and the Fail Fest Summit held this past week in Fishers, Indiana. We have had first connections to passionate entrepreneurs and business people that many don’t get a chance to — and we wanted to be able to showcase these fantastic individuals and businesses. Meeting these people, you certainly get inspired. The next few shows, as we finish out the year, we will be showcasing a number of these interviews to get ready for 2015. We have Angies Hicks from Angie’s List, Wayne Eckerle from Cummins Engine, and John Nottingham from Nottingham Spirk – All these today on the EDGE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Nov 18, 2014
We had a great time at the Forbes Innovation Summit last week and we got to meet up with a lot of the panelists from the event. This show we met up with Indiana Governor Mike Pence, host of the event Steve Forbes, and learned about Fail Fest from John Wechsler.  This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Nov 11, 2014
There’s a singular event happening here in Indianapolis this week that demonstrates our city as being a leading innovation hub of the country. Hundreds of the nation’s top innovators, from agriculture to aerospace to medicine to finance, are coming to Indy to discuss how they’re changing the way they do business and the world around them. This event was brought together by a partnership between the Honorable Mike Pence, Governor of Indiana, the Indiana Economic Development Corporation, and led by the world-renown businessman, Steve Forbes. We are very proud to have that very thought leader on the show today, Chairman and Editor-in-Chief of Forbes Media – Steve Forbes. Red Letter Day for Indy and Yours Truly, TODAY ON THE EDGE This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Nov 4, 2014
Want to hear a whole show about email marketing? Well you are in luck! We are going to give you tips to double your email signups, 12 non-tech tips to get email signups, and when you should be sending holiday themed emails. This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Oct 28, 2014
Google is updating its algorithm - what does it mean for your business and how should you handle it? Erin discusses how they work on algorithm updates and prevent their clients from getting hurt by them. And we discuss your RSS Feed and how you can raise your feed from the dead! As well, another interview from MixWest - this time on Self-publishing. This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Oct 21, 2014
Both Site Strategics and DK New Media work with enterprise customers on their search engine optimization. The relationship internal to a large corporation is much different than the small to medium-sized business. Enterprise corporations can be mired in bureaucracy and politics - and it's the consultant's job to work around these issues to ensure success. Harry Howe shares some strategies on hot to ensure a great relationship ensues between the two. We also share about IP Identification and our new partnership with Lead Forensics - a great way for B2B Companies to identify visitors arriving on their site so that you can research and speak to them as part of an active outbound marketing strategy. This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Oct 14, 2014
I wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug today without all the pizazz of our normal shows with the team at Site Strategics and Edge of the Web Radio. Our podcast discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Oct 7, 2014
You have been talking with your marketing team and the development firm you have selected, all focused on developing that MOBILE STRATEGY. Well, we’re going to tell you that you SHOULDN’T HAVE ONE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Sep 30, 2014
Algorithms are changing faster than many of the tools and information out there in the SEO marketplace - we discuss what you should be focused on in this episode of Edge of the Web Radio. Erin also interviews Ryan Brock of Metonymy Media on how to blog like Shakespeare! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Sep 23, 2014
Should you be paying attention to keyword rankings when trying to build business from search engines? We're going to provide 5 key performance indicators for you to monitor - aside from keyword rankings! We also interview Lorraine Ball, owner of Roundpeg... an agency that helps businesses of all sizes create smart marketing strategies which fit their needs, their goals and their customers. Oh - and little monkeys on little motorcycles! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Sep 16, 2014
This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, the team discusses the top blunders made by marketers on their company's newsletter program. We also interview Erik Deckers, a professional content writer, on content strategies and saturation. Edge of the Web Radio discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Sep 9, 2014
If you didn’t hear our show last week, we talked about social media and how it helped the ALS Ice Bucket Challenge – and what a great fundraiser it was. We’re continuing our discussion regarding fundraising social media by demonstrating it, with a group that we have become involved with: Kottages 4 Kids, a cause focused on helping children in Lusaka, Zambia, and partnering with Kids Alive International. Special guest Stephen Shattuck of Bloomerang, a non-profit customer relationship system for donator management provides his advice. This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Sep 2, 2014
This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss lessons from the ALS Ice Bucket Challenge as well as how to improve your Facebook campaigns. Edge of the Web Radio, sponsored by the Marketing Technology Blog, always brings the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Aug 26, 2014
This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss optimization of your content to ensure your content marketing strategy is producing sharable content. From title usage, connecting with emotion, to tools that you can use to measure and improve the sharability of your content, we'll be discussing them all! Edge of the Web Radio discusses the latest marketing technology and marketing strategies on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Aug 19, 2014
Wow! 100 Episodes! It's been quite a ride with the team at Site Strategics and their incredible production of Edge of the Web Radio. We're celebrating the 100th episode with the latest news, tips and tricks you need to improve your marketing. As well, you'll listen to a client of the team talk about the incredible business results his business has been getting with the use of the show's expertise. This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Aug 14, 2014
Rocky Walls has been an expert in video marketing for quite some time, with his full service agency 12 Stars Media, and his Video production and editing service online, Candidio. The time for video is here... it's why Edge of the Web Radio publishes all of their segments via video for clients to watch and why the Marketing Technology Blog has started MarketingClips - a new series of short videos to put a few marketing tips out there to our followers every day! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
Aug 5, 2014
This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss Google Adwords and provide a ton of information on paid search (also known as pay per click or PPC marketing). Don't miss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
Jul 26, 2014
This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
Jul 5, 2014
We're speaking all about conversions - from form optimization to the psychology of getting folks from visiting you to buying from you! This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
Jun 28, 2014
This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We're going to discuss how important copywriting is for attracting a site visitor and we'll touch on the importance of responsive design. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
1 2 Next »