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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: April, 2013
Apr 27, 2013
Douglas discusses some new technologies and marketing practices. Smartfile is a file-sharing system built specifically for companies to safely share and distribute files.Swipp is a social intelligence tool for collecting and measuring feedback, they recently launched a business offering. Is it time to replace your logo? We discuss! Understanding the value of influence. What influences a purchase decision? How to monitor, collect and share online reviews. And more!
Apr 20, 2013
Forrester has cited Sprinklr the most powerful technology in the market. We’ll be interviewing Jeremy Epstein, CMO of Sprinklr, discussing social relationship platforms and what businesses need to be aware of when evaluating them, as well as how social media is evolving the customer-business relationship. In a very, very busy industry with a plethora of platforms, Sprinklr has skyrocketed to the top of the pack. Be sure to listen in!
Apr 6, 2013
This week on the Marketing Technology Blog with Edge of the Web Radio - Mindmapping 101 with our sponsors and clients Mindjet - a fantastic way to creatively and logically plan your projects. Receive a great daily report of customized information via NutshellMail from Constant Contact - a free tool that puts Twitter and Facebook right in your inbox. We chat up Mailbox, a fantastic iPhone app that allows you to easily navigate your email - archiving, deleting, scheduling for later or adding to a list.  We discuss Citations and Co-citations, an innovation in search engine optimization where Google is utilizing things besides links and keywords to rank your authority... they're using things like business names, addresses and phone numbers to determine authority. And more of course!
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