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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: February, 2013
Feb 23, 2013
We discuss this week on the Marketing Technology Blog from getting more shares on Facebook.  We discuss a fantastic copywriting handbook by Amy Harrison, getting more shares on Facebook - an infographic from Mari Smith, and learn what marketers mean when they describe a marketing funnel.  Is it really a funnel?  A key article we discuss is 12 questions to ask yourself about your home page.  Too many people design a home page for themselves rather than their audience.
Feb 16, 2013
In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment: The Art of Changing Hearts, Minds, and Actions, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. Tune in as we discuss APE: Author, Publisher, Entrepreneur – How to Publish a Book.
Feb 9, 2013
Join us as we have a discussion with Katy Keim of Lithium on the business of social media! Lithium provides social solutions for marketing, commerce and support. Katy Keim serves as Lithium’s Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.
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