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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: 2013
Dec 28, 2013
This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
Dec 21, 2013
This week on the Marketing Technology Blog discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
Nov 30, 2013
Edge of the Web host Erin Sparks sits to discuss Evergage, a tool that dynamically changes content based on the behavior of the user.  This is real-time web personalization and allows more efficient upselling of customers... not just on ecommerce systems, but also any content management platform where you're looking to improve targeting of your messaging.   We'll also discuss a mobile marketing infographic and some startling statistics on mobile usage and mcommerce (mobile commerce) which is outpacing growth of traditional growth by 200%!
Nov 23, 2013
Most people offer discounts and offers to acquire new customers. This is pretty silly when you think about it, how about rewarding customers that are already spending money? In fact, what about rewarding customers that share the fact that they bought from you with their social networks Currently tracking at over a 30% conversion rate, Social Rebate is a brilliant platform.  We also discuss Email Monks - a fantastic service that takes your Photoshop file and generates a responsive HTML email template (along with a Litmus test) that works well on mobile devices as well as across desktop email clients. They released a fantastic infographic on triggered email usage and how well these emails perform.    
Nov 16, 2013
Some interesting findings from BlueKai’s study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities. While search engine marketing continues to be key, it dropped significantly. Marketers have shifted back to looking at the big picture on what’s having the most impact on revenue rather than chasing keywords and ranking. We also discuss our launch of CircuPress - an email marketing platform built specifically for WordPress!
Oct 16, 2013
We discuss Bloomerang, a system for non-profits to acquire, retain and increase fundraising with their network. Conversion in a Box - a solution that combines landing pages, the form and the response email all inclusive in a single package. We also discuss Slides - an HTML5, cross-browser package for developing slideshows that can be downloaded and played anywhere. And we discuss Animated gifs and their impact in email - a great post we did with the assistance of Emma. We also discuss some of the issues with marketing tracking mechanisms on unique visitors and one of our favorite services - DNS Made Easy.  
Sep 29, 2013
This week we discuss Fatwin, a company that offers a promotional platform that helps people drive traffic into the store AND online seamlessly. They have a Kiosk system that's integrated with their online system - more here. Meltwater Buzz - the impact of listening software that captures conversations online about your brand. We recently uncovered over 500 conversations happening across Facebook for a brand... and their alert software wasn't capturing it! 250ok Inbox Placement - an alternative to ReturnPath, 250ok helps large email senders identify how much of their email is actually making it to the inbox!  
Sep 21, 2013
Somewhere between statistician and entertainer lies Tom Webster. Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development. Webster’s duties at Edison also include strategic development and leading Edison’s new media research efforts. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide. Don't miss our interview this week with Tom. Tom will be joining us on the Edge of the Web radio podcast discussing topics including infographics, data analysis, his iOS7 upgrade (kidding - he did it while we recorded the interview), and some incredible research that Edison will be releasing in the next week on Internet Radio usage trends. Tom's blog is BrandSavant and he's a fantastic guest. He's quick witted and isn't shy about providing his opinion. He's a great person to follow on Twitter and Facebook as well!
Sep 15, 2013
Marketing technology is one of the fastest growing high-tech business clusters in Indianapolis, with four recent IPOs or acquisitions alone representing 3,100 local jobs and $4.26 billion in market value.   In total, more than 30 marketing tech firms are headquartered in the greater Indianapolis area, and some of their nationally recognized leaders are joining forces with TechPoint to create a marketable identity and showcase the community during a new event called M-TECH: The Marketing Tech Experience, presented by Comcast Business.   M-TECH will be held in conjunction with the last day of ExactTarget Connections – the largest marketing technology user conference of its kind in the U.S., which brings thousands of marketing tech professionals to town every year. M-Tech ticket holders will get to see the Connections conference keynote address by former Secretary of State Condoleezza Rice, and “Burst Presentations” by marketing and technology leaders from some of the world’s most recognized brands.
Sep 9, 2013
Douglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a boutique agency to the best marketing and technology companies in the world. DK New Media has assisted in due diligence work for over $500 million in investments and acquisitions, providing advice to many of the leading marketing technology companies in the industry. The size and scope of the assistance DK New Media is providing to clients has grown as well, with a team of professionals lead by Jenn Lisak and Marty Thompson. 
Sep 7, 2013
This week we discussed the incredible growth of Mobile Applications. The number of mobile application builders has exploded in growth in recent years - offering every business the opportunity to compete in a category that has a ton of attention but not too many takers. Our own marketing blog application (for iPhone and Droid) was developed by Postano, who did a beautiful job developing it. They have a framework perfectly built for working with content management systems.
Aug 31, 2013
There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Now, don’t freak out. It’s not complicated or boring, and it makes no mention of black holes or the Higgs Boson.  It’s a pretty simple but important idea about the increasing demands on your content and marketing messages. Let’s look at the two colliding factors that will dramatically impact your marketing initiatives. Tune in as we discuss Mark's latest findings on How the Physics of Social Media is Killing Your Marketing Strategy - and what you can do about it!
Aug 24, 2013
We've been speaking through a ton of online video editing platforms, animation tools, production systems and even video collaboration systems lately on the Marketing Technology Blog. In this episode, we walk through some really great tools that are priced nicely for the small business. While we recommend having your own experienced videographer, many of these tools can be used by anyone!
Aug 8, 2013
We interview Jay Baer, best-selling author of Youtility and friend of the Marketing Technology Blog: If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ?How can we help?” Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Jul 6, 2013
Good friend, Erin Sparks of Edge of the Web Radio, sits in for Douglas Karr this week and discusses: Unroll.me - helps you combine and manage your email newsletter subscriptions.WHYAnalytics - an analytics package that helps you understands the type of visitor that is on your site.WordPress - security and safety
Jun 22, 2013
The creator of Grow Your Business University, Jack Klemeyer is the founder of Grow Your Business Coaching a coaching company founded to bring high impact, result focused individual and group coaching to business owners to help them grow their business. It’s coaching that works! Jack has designed several successful and highly acclaimed programs to aid participants in enhancing their performance. He is known for his warmth, originality, sense of humor and insight. He has been a student and practitioner of effective sales and communication for over 30 years.
Jun 15, 2013
Twitter, like any other platform, is just another way for people to communicate with other individuals. And there are certain ill-advised Twitter practices and fails that, while they may be questionable to even pull on Twitter, are even more damaging when actually done in public. So if you happen to be making any of these 10 errors of judgement (a sweet DashBurst collaboration with The Maple Kind) in your tweets or even worse on the streets, please stop immediately! 
Jun 8, 2013
We discuss Nick Carter's book 12 Seconds using social media at work, our dislike of verified accounts in social media, customer intelligence, retargeting on Facebook, and the 200 elements that impact your search engine marketing performance!
May 25, 2013
This week we discuss the challenges marketers face in determining sentiment and intent from one of the founders of Swipp. A veteran of both startups and the enterprise, Chris has a deep track record in customer advocacy, most recently at Ant’s Eye View and Edelman Digital. Prior to Edelman, he was a co-founder and CEO at Cerado. Chris also spent nearly a decade as a manager at Andersen’s Center for Strategic Technology in Palo Alto, CA. Chris grew up in Chicago, holds an MBA from Carnegie Mellon and a Bachelor’s in Computer Science from Northwestern University. Chris currently lives in the Bay Area with his family, blogs at http://socialcustomer.com and can be found on Twitter at @ccarfi.
May 18, 2013
Among this last week's posts on the Marketing Technology Blog, we discussed equipping your business for video at length. From your DSLR camera, to microphone lavaliers, digital recorders and lighting equipment.
May 11, 2013
We discuss a device to help you look eye to eye in your videos and video conferences. Need to learn more about Google Shopping? We've posted the entire video series. Social Media Advertising is going to reach $17 billion! Wow. We also talk about WordPress security and development... don't blame WordPress! Your web strategy should be driven by Customer Experience, a post from guest blogger Gary Galvin. And don't miss reading the amazing SoDA report on the state of digital marketing with agencies. And listen to our discussion of FatStax - a great mobile sales tool to enable your sales team with all the tools they need when they're on site.
May 4, 2013
We discuss a recent webinar with Social Media Today on strategies for buying or earning traffic on Facebook. For more information, check out the POE infographic - Paid, Owned, Earned marketing strategies. We also discuss: Image usage in social media is a must!CISPA is not deadJerks on social mediaMy mobile fans - an platform for pushing your own mobile application. Has Facebook surpassed YouTube as the #2 Search Engine? Here are some exciting social media facts! And be sure to download version 3 of our own Marketing Mobile Application!
Apr 27, 2013
Douglas discusses some new technologies and marketing practices. Smartfile is a file-sharing system built specifically for companies to safely share and distribute files.Swipp is a social intelligence tool for collecting and measuring feedback, they recently launched a business offering. Is it time to replace your logo? We discuss! Understanding the value of influence. What influences a purchase decision? How to monitor, collect and share online reviews. And more!
Apr 20, 2013
Forrester has cited Sprinklr the most powerful technology in the market. We’ll be interviewing Jeremy Epstein, CMO of Sprinklr, discussing social relationship platforms and what businesses need to be aware of when evaluating them, as well as how social media is evolving the customer-business relationship. In a very, very busy industry with a plethora of platforms, Sprinklr has skyrocketed to the top of the pack. Be sure to listen in!
Apr 6, 2013
This week on the Marketing Technology Blog with Edge of the Web Radio - Mindmapping 101 with our sponsors and clients Mindjet - a fantastic way to creatively and logically plan your projects. Receive a great daily report of customized information via NutshellMail from Constant Contact - a free tool that puts Twitter and Facebook right in your inbox. We chat up Mailbox, a fantastic iPhone app that allows you to easily navigate your email - archiving, deleting, scheduling for later or adding to a list.  We discuss Citations and Co-citations, an innovation in search engine optimization where Google is utilizing things besides links and keywords to rank your authority... they're using things like business names, addresses and phone numbers to determine authority. And more of course!
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