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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: August, 2012
Aug 31, 2012
  Crystal Grave, President & CEO of Snappening, is a seasoned marketing and sales professional with over 15 years of branding, public relations, strategic development and sales experience. During this 15-year tenure, she has also been involved with planning dozens of personal and professional events for anything from a handful of friends to more than 50,000 spectators.  Crystal has an extensive network of professionals in and around event industry and has relied upon this network to create an incomparable online event planning service. Snappening is the result of tireless research and development with professionals in a variety of disciplines along with feedback and suggestion from a variety of consumers, professional planners and venue managers.
Aug 24, 2012
We are thrilled to announce that we had the opportunity to speak with the lovely Susan Cain,  the author of Quiet: The Power of Introverts this past week. Susan provided some very insightful answers into the differences between extroverts and introverts, and how this dynamic is affecting the way we work, communicate, and live. The conversation will be released today, August 24, at 3 p.m. EST. Susan gave a TED talk this March, speaking about some of her personal experiences of being an introvert and how people respond to it. In our culture, a lot of people do not realize that a third to a half of people are introverts. Furthermore, it is greatly misunderstood. Introversion is largely about how people respond to stimulation and specifically, social stimulation. Extroverts obviously generate a lot of "noise" and stimulation in response to social situations, while introverts digest and observe. In a very aggressive and dominant American culture, you can see how it is easy for there to be a bias towards introverts.  
Aug 17, 2012
Jonathan founded Improved Performance Group (IPG) in 1994 to teach others the secrets of his sales success. Previously, he was the top sales and management performer for all companies that he had worked for, including Olivetti, NBI, ROLM and PictureTel. Now the IPG team provides customized sales and leadership training to companies around the world. They’ve trained more than 16,000 people in 23 countries through online, video, or classroom instruction.  IPG also provides one-on-one coaching and ongoing email, telephone, videoconferencing or in-person support.
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