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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 9
Jul 27, 2012
Erik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He co-authored No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011) and Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2nd ed., Pearson, 2012). He also helped write Twitter Marketing for Dummies (Wiley 2009). Erik has been blogging since 1997, and has been a published writer for more than 25 years. He has been a newspaper humor columnist for 19 years, and is published in 10 newspapers around Indiana. Erik frequently speaks about blogging and social media for nonprofit organizations and small businesses.
Jul 13, 2012
Shel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank. He is co-author [with Robert Scoble] of Naked Conversations, considered by many to be the seminal book in bringing social media into traditional businesses and is also author of Twitterville, The Conversational Corporation and is currently working on his new book, The Disruptors: FireStarters of Social Media. Read more: http://www.marketingtechblog.com/shel-israel-of-si-associaties-on-mtb-radio/#ixzz20G5X1zXM
Jun 29, 2012
Shane Vaughan is Chief Marketing Officer for Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. In addition to helping guide the company's business strategy and leading its marketing initiatives, Vaughan manages the Balihoo service teams that helps the company’s expanding list of national brand clients, including Kohler, Pearle Vision, Geico and 1-800-DOCTORS, raise visibility and increase sales through local dealers, agents, distributors, retailers and franchisees.  Vaughan joined Balihoo in 2007 as vice president of marketing. Previously, he was global search engine marketing manager for Hewlett-Packard setting the strategic direction and overall investment strategies for HP's significant worldwide annual search spend. He has also led business development, customer acquisition and marketing programs for businesses of all sizes including HP, Dailey & Associates Advertising, and Wirestone. Shane is also a former Google Tech Council member, a 10-person advisory council chartered with providing search and internet marketing insight to Google.
Jun 22, 2012
Harold Jarche helps organizations learn, work, and innovate in the network era. He has been described as “a keen subversive of the last century’s management and education models”. People have connected with Harold over the past decade, through his blog (jarche.com) and professional services, for innovative ideas on leadership, social business, and collaboration. He also distills heady topics like complexity theory into practical advice. A graduate of the Royal Military College, Harold served over 20 years in the Canadian Forces in leadership and training roles. Harold has held senior positions at the Centre for Learning Technologies and e-Com Inc. He is a co-author of The Working Smarter Fieldbook with his colleagues at the Internet Time Alliance. His preferred workplace is on his bicycle, where he gets his best ideas.
Jun 15, 2012
Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named “The Year’s Best Book on Work-Life Balance” by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN.
Jun 8, 2012
Allison Aldridge-Saur has worked in high-tech and web for over ten years. She holds a Master’s degree in German Literature and Culture. As a member of the Chickasaw Nation, she jumped at the chance to leverage digital media to support the Tribal business initiatives that fund services for Chickasaw people and Native Americans. In 2011, she spoke at SXSW on “What Digital Tribes Can Learn from Native Americans” which explored what Native Americans know about Tribal systems and what holds them together and motivates membership. Aldridge-Saur is an eConsultancy Digital Vision Grantee, writing a series exploring the nature of digital communities through a Native American perspective and revealing applicable tribal techniques to make them stronger.  
Jun 1, 2012
David Kay is principal of DB Kay & Associates, a consultancy that provides thought-leading advice in knowledge management, self-service, and social support. DB Kay customers include IBM, Microsoft, Research In Motion, Tektronix, TI, Intuit, and Cisco. Kay is a frequent speaker at industry events. He was recognized as an Innovator by the Consortium of Service Innovation, and has been KCS Verified v4 as a Knowledge-Centered Support consultant. He has been granted five patents for his work in knowledge management technology. David is co-author of Collective Wisdom: Transforming Support with Knowledge, available on Amazon.com.
May 18, 2012
Michael works for Edelman Digital as the Senior Vice President of Social Business Planning.  Basically, he helps clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Over the last decade and prior to Edelman,  he worked for some pretty big companies like Hewlett Packard, Yahoo for a second and most recently, Intel. Very early on in his career, his role was very focused on search and direct marketing. He saw the light and haven’t turned back since.
May 11, 2012
  Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 25 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he researched and wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments.
May 4, 2012
Brian Carter is a professional speaker, a freelance consultant, and has a background in stand-up comedy and improv. He's the best-selling author of The Like Economy: How Businesses Make Money with Facebook, Facebook Marketing (3rd edition), and the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn. He also writes for Search Engine Journal, AllFacebook, and occasionally on Mashable. And one of his dogs is named Brad Pitt. You can find him at socialmediakeynotespeaker.com and briancarteryeah.com.
Apr 20, 2012
Isaac Pellerin is the Revenue Marketer at TinderBox, a Software as a Service the makes it easy to create, manage, and track interactive proposals. He loves a good story and enjoys working to enhance the way companies engage with their prospects and customers. He believes that marketing and sales are at their best when they have shared goals and metrics. And he can't get We Are Young by Fun. out of his head.
Apr 13, 2012
Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. ROI does this through their lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect.  They believe in strategically engaging ideal prospects and customers and moving the right relationships forward - helping client bases of over 300 customers do the same.
Apr 6, 2012
  Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development to Pragmatic Marketing as an Instructor. Prior to Pragmatic Marketing, Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis. He has successfully implemented the Pragmatic Marketing Framework at multiple companies, and integrated it into several acquisition plans. He has held leadership positions in numerous industry organizations.
Mar 30, 2012
Frank Dale is currently CEO & President at Compendium, a content marketing software platform. He is a problem solver and a leader – consistently advocating testing and experimentation to find success. With a passion for startup companies and entrepreneurship, Frank also currently serves as a panelist at the Kelley School of Business at Indiana University for marketing and entrepreneurship and leads the Indianapolis Lean Startup Meetup. He is a frequent speaker about digital marketing at conferences around the country. Other roles have included Vice President of Operations at Compendium, Vice President of Operations at LightsOut Intelligence and Channel Development Manager at WhatCounts. Frank has also been a Consultant at the Indiana 21st Century Research and Technology Fund. Additionally, Frank is published in the International Journal of Business and Economics.  He graduated from Valparaiso University and earned an MBA through the Kelley School of Business at Indiana University
Mar 23, 2012
Christopher Carfi is a Senior Strategist on the Silicon Valley anthill. He joined Ant’s Eye View from Edelman Digital, where he was a Vice President in Edelman’s Silicon Valley office. Prior to Edelman, he was a co-founder and CEO at Cerado, which was founded in 2002 to provide software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities.
Mar 16, 2012
Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.
Mar 9, 2012
Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named "The Year's Best Book on Work-Life Balance" by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN.
Mar 2, 2012
  Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations. Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry.
Feb 24, 2012
Jason Cohen is the Founder & CEO of WPEngine, a premium WordPress host provider. He's started four companies in the last 12 years, two as co-founder, two as sole founder. Two were bootstrapped, one angel-funded, one VC. All were profitable within two years; two of them have successfully sold for cash. 
Feb 10, 2012
  Darren Capik is the founder and President of Watch It Now Entertainment.  His business philosophy and his personal philosophy are closely aligned with the ideology that by pursuing a solid goal of bettering yourself through quality fitness and nutrition you can live a longer and more fulfilling life.  In an age of processed everything the process of fitness remains true and strong and Darren is committed to creating the best quality products to help others achieve a higher level of fitness and health.
Jan 27, 2012
  Robby Slaughter is a workflow and productivity expert. His focus is helping organizations and individuals to become more efficient, more effective and more satisfied at work. Robby is a regular contributor in several regional magazines and has been interviewed by national publications such as the Wall Street Journal. He is also the author of a new book titled “Failure: The Secret to Success.”
Jan 13, 2012
Angie’s List has reviews you can trust on local contractors, doctors and service providers. More than 2 million members check Angie’s List before they hire for unbiased ratings and exclusive deals you can’t find anywhere else. Join today at AngiesList.com
Jan 6, 2012
  Brian Goffman is CEO and co-founder at Optify. Brian brings more than a 15 years of experience as an Internet entrepreneur and venture capitalist to Optify. Along with Erez Barak, Brian co-founded Optify with the mission of making B2B real-time online marketing easy, profitable and measurable. Brian is responsible for Optify’s overall strategic direction, including product development, marketing, team building and fundraising.
Dec 16, 2011
This week, we'll be talking about all the great shows and guests we've had on the show from the past. 
Dec 9, 2011
Delivra is an email marketing software and services provider that helps a variety of organizations execute email marketing campaigns. Join us to hear insight from the team on the email marketing industry and what changes they anticipate in 2012.
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