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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 4
Mar 9, 2012
Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named "The Year's Best Book on Work-Life Balance" by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN.
Mar 2, 2012
  Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations. Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry.
Feb 24, 2012
Jason Cohen is the Founder & CEO of WPEngine, a premium WordPress host provider. He's started four companies in the last 12 years, two as co-founder, two as sole founder. Two were bootstrapped, one angel-funded, one VC. All were profitable within two years; two of them have successfully sold for cash. 
Feb 10, 2012
  Darren Capik is the founder and President of Watch It Now Entertainment.  His business philosophy and his personal philosophy are closely aligned with the ideology that by pursuing a solid goal of bettering yourself through quality fitness and nutrition you can live a longer and more fulfilling life.  In an age of processed everything the process of fitness remains true and strong and Darren is committed to creating the best quality products to help others achieve a higher level of fitness and health.
Jan 27, 2012
  Robby Slaughter is a workflow and productivity expert. His focus is helping organizations and individuals to become more efficient, more effective and more satisfied at work. Robby is a regular contributor in several regional magazines and has been interviewed by national publications such as the Wall Street Journal. He is also the author of a new book titled “Failure: The Secret to Success.”
Jan 13, 2012
Angie’s List has reviews you can trust on local contractors, doctors and service providers. More than 2 million members check Angie’s List before they hire for unbiased ratings and exclusive deals you can’t find anywhere else. Join today at AngiesList.com
Jan 6, 2012
  Brian Goffman is CEO and co-founder at Optify. Brian brings more than a 15 years of experience as an Internet entrepreneur and venture capitalist to Optify. Along with Erez Barak, Brian co-founded Optify with the mission of making B2B real-time online marketing easy, profitable and measurable. Brian is responsible for Optify’s overall strategic direction, including product development, marketing, team building and fundraising.
Dec 16, 2011
This week, we'll be talking about all the great shows and guests we've had on the show from the past. 
Dec 9, 2011
Delivra is an email marketing software and services provider that helps a variety of organizations execute email marketing campaigns. Join us to hear insight from the team on the email marketing industry and what changes they anticipate in 2012.
Dec 2, 2011
Starr is an international publicist and an “authority in social media marketing”. She has trained and worked with thousands of entrepreneurs and businesses around the planet including corporations, non-profit organizations, authors, CEOs and associations worldwide. She has over 1200 active and direct relationships with editors, writers and segment producers worldwide and has secured placement and coverage for herself as well as her clients in media outlets around the globe, including Oprah mag, LA Times, Wall Street Journal, Good Morning America and The Today Show to name a few. In addition, I have secured major book, co-branding and licensing contracts for my clients worldwide through the power of social networking.
Nov 18, 2011
Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour a Day and her next book The New Relationship Marketing is now available. Connect with her at www.marismith.com.
Nov 11, 2011
Jim Kukral writes and markets books. His company, Digital Book Launch, helps aspiring authors reach best-seller status through creative Internet marketing. 
Oct 28, 2011
Kimberly has been in the customer experience business since 2000, and is the president and co-founder of Measure Consumer Perspectives. Measure CP provides businesses with feedback through mystery shopping, brand auditing, and mobile.  She is also a wife, mother of two, and customer service diva.
Oct 21, 2011
As Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company.  He was the key component behind the development of Webtrends' Facebook Analytics as well as the end to end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. , an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as OMMA Global, Web 2.0 Expo, eMetrics, and Social Fresh. In his free time, he founded Beer and Blog - a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
Oct 14, 2011
Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation.  In addition to being the first spokesman for Orabrush, Austin Craig has been part of the creative marketing team there since the company's launch over two years ago.
Oct 7, 2011
Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua.  He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations.  He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing.  Joe co-chairs the Word of Mouth Marketing Association’s ethics panel.  He speaks at universities and conferences around the world on social media ethics and content marketing.  
Sep 30, 2011
Zoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls. Millions of people and thousands of businesses, non-profits and educational institutions trust Zoomerang online surveys and polls to gather feedback allowing them to make better decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys. Zoomerang is a product of MarketTools Inc. For more information, visit www.zoomerang.com.
Sep 16, 2011
Sarah “Intellagirl” Smith-Robbins, PhD is the Director of Emerging Technologies at Kelley Executive Partners as well as a member of the Marketing faculty at the Kelley School of Business where she teaches Digital and Social Media Marketing at the undergrad and MBA level. Her work has been featured in The New York Times, Christian Science Monitor, Educause Review, and Training and Development magazine. In addition to being a pink-haired mother of triplets, Sarah is also a writer and an instigator of various acts of geeky creativity. Find out more about Sarah at www.intellagirl.com or follow her on Twitter as @intellagirl.
Sep 9, 2011
  Kevin Eikenberry is a two-time bestselling author, speaker, consultant, trainer, coach, leader, learner, husband, and father (not necessarily in that order). Kevin is the Chief Potential Officer of The Kevin Eikenberry Group , a learning consulting company that has been helping organizations, teams, and individuals reach their potential since 1993. Emphasizing the power of learning, Kevin’s specialties include leadership, teams and teamwork, organizational culture, facilitating change, and more.
Sep 2, 2011
Ranjith previously co-founded YouSendIt.com where he lead products, raised money and acquired a couple of companies. He plans to do more of the same at PunchTab.
Aug 26, 2011
  Bill Caskey and Bryan Neale are partners in Caskey Training, a sales development and leadership coaching firm in Indianapolis. They and their team, work with B2B organizations helping their clients with modern strategies and tactics. Their underlying contention is that if you want to change your results in sales and business, you MUST change your thinking.....every sales problem you have, begins with a thinking problem.   
Aug 19, 2011
Jason Falls is a consultant, speaker, strategist, and thinker in the world of digital marketing and social media. He is the owner of Social Media Explorer, a social media consulting service, as well as Exploring Social Media, a learning community.  Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. His company works with both small businesses and large corporations.
Aug 5, 2011
Shel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank.
Jul 29, 2011
David Murdico is the Executive Creative Director and Managing Partner of Supercool Creative, a Los Angeles based creative agency specializing in online video creative, production, viral, social media and cross-brand marketing for brands including Atari, Pizza Hut, THQ, T-Mobile and IBM. David is also a contributing writer for MediaPost and ReelSEO. Interact with David @DavidMurdico.
Jul 22, 2011
Michael Stelzner has defied gravity with his “Elevation Principle” to become a self-made millionaire during the Great Recession. For example, in 2009 he launched Social Media Examiner: a free online magazine designed to help entrepreneurs and marketers use social media to generate more business. Within months, Technorati ranked Social Media Examiner as the world's #1 Small Business Blog. Today (less than two years later), Social Media Examiner has more than 80,000 subscribers.
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