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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 10
Nov 11, 2011
Jim Kukral writes and markets books. His company, Digital Book Launch, helps aspiring authors reach best-seller status through creative Internet marketing. 
Oct 28, 2011
Kimberly has been in the customer experience business since 2000, and is the president and co-founder of Measure Consumer Perspectives. Measure CP provides businesses with feedback through mystery shopping, brand auditing, and mobile.  She is also a wife, mother of two, and customer service diva.
Oct 21, 2011
As Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company.  He was the key component behind the development of Webtrends' Facebook Analytics as well as the end to end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. , an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as OMMA Global, Web 2.0 Expo, eMetrics, and Social Fresh. In his free time, he founded Beer and Blog - a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
Oct 14, 2011
Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation.  In addition to being the first spokesman for Orabrush, Austin Craig has been part of the creative marketing team there since the company's launch over two years ago.
Oct 7, 2011
Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua.  He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations.  He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing.  Joe co-chairs the Word of Mouth Marketing Association’s ethics panel.  He speaks at universities and conferences around the world on social media ethics and content marketing.  
Sep 30, 2011
Zoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls. Millions of people and thousands of businesses, non-profits and educational institutions trust Zoomerang online surveys and polls to gather feedback allowing them to make better decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys. Zoomerang is a product of MarketTools Inc. For more information, visit www.zoomerang.com.
Sep 16, 2011
Sarah “Intellagirl” Smith-Robbins, PhD is the Director of Emerging Technologies at Kelley Executive Partners as well as a member of the Marketing faculty at the Kelley School of Business where she teaches Digital and Social Media Marketing at the undergrad and MBA level. Her work has been featured in The New York Times, Christian Science Monitor, Educause Review, and Training and Development magazine. In addition to being a pink-haired mother of triplets, Sarah is also a writer and an instigator of various acts of geeky creativity. Find out more about Sarah at www.intellagirl.com or follow her on Twitter as @intellagirl.
Sep 9, 2011
  Kevin Eikenberry is a two-time bestselling author, speaker, consultant, trainer, coach, leader, learner, husband, and father (not necessarily in that order). Kevin is the Chief Potential Officer of The Kevin Eikenberry Group , a learning consulting company that has been helping organizations, teams, and individuals reach their potential since 1993. Emphasizing the power of learning, Kevin’s specialties include leadership, teams and teamwork, organizational culture, facilitating change, and more.
Sep 2, 2011
Ranjith previously co-founded YouSendIt.com where he lead products, raised money and acquired a couple of companies. He plans to do more of the same at PunchTab.
Aug 26, 2011
  Bill Caskey and Bryan Neale are partners in Caskey Training, a sales development and leadership coaching firm in Indianapolis. They and their team, work with B2B organizations helping their clients with modern strategies and tactics. Their underlying contention is that if you want to change your results in sales and business, you MUST change your thinking.....every sales problem you have, begins with a thinking problem.   
Aug 19, 2011
Jason Falls is a consultant, speaker, strategist, and thinker in the world of digital marketing and social media. He is the owner of Social Media Explorer, a social media consulting service, as well as Exploring Social Media, a learning community.  Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. His company works with both small businesses and large corporations.
Aug 5, 2011
Shel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank.
Jul 29, 2011
David Murdico is the Executive Creative Director and Managing Partner of Supercool Creative, a Los Angeles based creative agency specializing in online video creative, production, viral, social media and cross-brand marketing for brands including Atari, Pizza Hut, THQ, T-Mobile and IBM. David is also a contributing writer for MediaPost and ReelSEO. Interact with David @DavidMurdico.
Jul 22, 2011
Michael Stelzner has defied gravity with his “Elevation Principle” to become a self-made millionaire during the Great Recession. For example, in 2009 he launched Social Media Examiner: a free online magazine designed to help entrepreneurs and marketers use social media to generate more business. Within months, Technorati ranked Social Media Examiner as the world's #1 Small Business Blog. Today (less than two years later), Social Media Examiner has more than 80,000 subscribers.
Jul 15, 2011
  Anne Driscoll is the Vice President of Business Operations at Ning, where she is responsible for Marketing, Communications, Creative Services and Human Resources. Prior to joining Ning, Anne led communications and brand initiatives at Google, creating programs to support culture, establish it as a great place to work and drive the global talent strategy. Anne led several cross-Google brand projects including the YouTube Symphony Orchestra, Google Code Jam and Innovate or Die. In addition, Anne worked closely with Google’s international offices developing go to market strategies and support the hiring of talent worldwide.
Jul 8, 2011
Kevin Mullett leads the Cirrus ABS vertical market product development efforts and social media programs. Kevin is a proven and experienced web developer, marketer, and user interface designer with over 13 years experience in website and internet marketing experience. Kevin leverages his 15 years experience in sales and marketing along with a passion for social media, search engine marketing, great design and usability to help Cirrus ABS create web marketing solutions that make our clients successful.
Jul 1, 2011
Leonard-McDowell provides innovative and emerging technologies to fit your data storage and data recovery needs. We listen to your goals and objectives, and then we recommend the solution that best fits with your budget and operations. By working seamlessly with our partners, we are able to offer you the right data storage service that will save your company money and your IT staff valuable time.
Jun 24, 2011
Lisa Sabin-Wilson is the founder of E.Webscapes Design Studio (founded in 2000), a blog and web site design and development company specializing in premium WordPress themes, made to order to your specifications. She has designed and developed over 1,000 personal and professional WordPress web sites.
Jun 17, 2011
We are happy to announce that we will be having Rocky Walls of 12 Stars Media, Steven Shattuck of BCForward, and Chris Theisen of Flex-Pac on the show. We will be talking about the importance of video and how you can use it in your organization to enhance marketing, SEO, and branding.
Jun 10, 2011
  Jenny Vance is the president and co-founder of LeadJen; a lead generation company focused on helping B2B executives get value out of every prospecting call.  This leads to a predictable and sustainable sales pipeline.
Jun 3, 2011
Nick Carter is the creator and president of AddressTwo, a software company that provides small businesses with tools and processes to manage their sales and marketing.  Staring his first business at the age of 16, Nick is truly an entrepreneur at heart.  As a true farm boy, Nick has a rich heritage in entrepreneurship and a firm understanding of hard work.  Nick is the author of “Unfunded,” which teaches entrepreneurs to start a business without seeking venture capital.  He has recruited, trained, and managed large sales teams, ran a sought-after creative agency, and is now leading his once-small startup on a nation-wide expansion.
May 27, 2011
Jeremy is a Co-Founder and Chief Research Officer of Slingshot SEO. Jeremy has more than a decade of experience in organic search engine optimization, link building, social media & viral marketing, management, conversion rate analysis, purchasing and sales.
May 20, 2011
  Eric is the Founder and President of iGoDigital, where he is responsible for guiding the company's strategic direction. Powered by our Customer Intelligence Engine, we analyze individual shopper behavior, the wisdom of crowds and product attributes to display the most relevant products, in real-time, to each shopper.
May 13, 2011
Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, ChrisBrogan.com, is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.
May 6, 2011
The founder of Two Bananas Marketing, Marty Thompson is a Silicon Valley veteran, and as a marketing and product marketing consultant, has focused on the technology space for over 14 years. Two Bananas helps companies make sense of the ever changing dynamics of socialized business. Often described as a futurist, he continues to offer a voice of clarity and reason in the increasingly complex technology driven business world.
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