Sep 9, 2014
If you didn’t hear our show last week, we talked about social media and how it helped the ALS Ice Bucket Challenge – and what a great fundraiser it was. We’re continuing our discussion regarding fundraising social media by demonstrating it, with a group that we have become involved with: Kottages 4 Kids, a cause focused on helping children in Lusaka, Zambia, and partnering with Kids Alive International. Special guest Stephen Shattuck of Bloomerang, a non-profit customer relationship system for donator management provides his advice. This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.