Sep 28, 2015
Is ROI Really What You Are Looking For? There’s a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a case for content marketing. Everyone needs to show a return on their marketing investment - ultimately - but content strategies often require time and momentum. ROI isn't an overnight metric that you can measure each time you click publish... and more often than not it's a combined metric over a collection of content that you're producing.