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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 1
Oct 9, 2015
What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could happen, perhaps that is the core reason your company isn’t even IN social media as a marketing tactic. In this digital era, your company cannot afford NOT to be in social media, as there’s a conversation to be pulled away by something your employee does? Well, we have a great article from Gini Dietrich, author of Spin Sucks: Communication and Reputation Management in the Digital Age. She’s going to go over 21 must haves in your social media policy. But that’s the start. We are hearing from her about her concept of developing an integrated marketing campaign. The OMNICHANNEL!!
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