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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 1
Jan 20, 2015
There’s certainly talk now of online security. There are reports of hacking of Sony by reportedly North Korea, as well as the ISIS hack on the US social media accounts. This is definitely something to be aware of. But companies are in a new frontier now, the digital security frontier is vulnerable for so many businesses — both large and small. What does it mean for your business, and are your weaknesses exposed? What would happen to your brand if you are attacked or, God forbid, your customer’s data is released. Don't forget to read out post as well, 3 Tips for Marketers to Secure their Social Media Passwords. These are brand issues, but there are major security decisions that you should be paying attention to, and we met with a company that handles those attacks – Rook Security. We have an interview with the founder of this very important resource – JJ Thompson – what you don’t know CAN HURT YOU – today on the Edge! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
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