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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 1
Dec 9, 2014
So, it has come down to this. Your website was hit with a Google penalty, and you are seeing no improvement from the clean up that you have been doing for months. You’re afraid that you will never see an improvement of your site’s rankings and more importantly – improvement in ROI. Now the thought creeps up on you – is it time to get a new domain and just start over? And can you successfully do that? Well if this has occurred to you, or has been suggested by your staff or marketing agency, have them listen to this show – we’re giving you some guidance on when you should pull the plug… Also, we’re continuing our interviews from Fail Fest by Launch Fishers with a really fun interview with Sun King Brewery Owner Clay Robinson. Hear what he had to say about failure today on the EDGE! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.  
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