Oct 21, 2014
Both Site Strategics and DK New Media work with enterprise customers on their search engine optimization. The relationship internal to a large corporation is much different than the small to medium-sized business. Enterprise corporations can be mired in bureaucracy and politics - and it's the consultant's job to work around these issues to ensure success. Harry Howe shares some strategies on hot to ensure a great relationship ensues between the two. We also share about IP Identification and our new partnership with Lead Forensics - a great way for B2B Companies to identify visitors arriving on their site so that you can research and speak to them as part of an active outbound marketing strategy. This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.