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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 1
Dec 1, 2015
Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to assess the quality of Google’s search results. Why did Google release their search quality guidelines? They say it’s because of the recent mobile explosion these past few years. More users than ever are on-the-go and need answers now. Don’t you think that it will pay off for your website to ignore these guidelines? Here’s a new bit of info to tuck into your Google hat – RANK BRAIN – Google is using a machine learning technology that helps deliver the search results – Is this the true beginning of SKYNET?
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