Jan 13, 2015
Jumping into a new year obviously comes with the goal of doing some things differently – and that applies to your marketing as well! Let me ask you something – do you think that people have an easy time reading your website? You may be offended by that question, “OF COURSE my website is easy to read!” Bing recently announced that content readability is a ranking factor for mobile websites, and you better believe that Google takes that into its calculations. Time for a fresh look at your site’s content, as you may be pushing away your leads without you even knowing it! Also, we’re covering 5 New Year’s Resolutions To Get The Most From Your Data…Welcome Back To the Edge – First show of 2015! This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.