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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Category: marketing
Apr 5, 2017
 
As the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations. 
 
Tiffany and I have a very frank conversation on the pitfalls many customers go through in implementing a major marketing technology solution, the issues associated with expectations from a variety of content sources across the digital marketing sphere, and the reality of what companies can do to implement marketing technology successfully.
 
About Tiffany Sauder and Element Three
 
Business first. That’s the tagline of Element Three, a full-service brand and marketing agency based in Indianapolis that works across channels to solve real business problems for clients who want to be market leaders.
 
Business First is also the axiom that fuelsElement Three's President Tiffany Sauder’s own approach to growing an enterprise. When the former financial analyst took the helm of the company in 2006, Sauder was 24. Over ten years later, she’s catapulted annual revenues by over 950 percent.
 
From coaching executives through the brand considerations of an acquisition to helping them use marketing and sales technology to track marketing performance, Sauder understands that success results from an integrated approach to business, brand, and creativity. Tiffany has been interviewed by the Harvard Business Review and participated in panels hosted by Ad Age and TechPoint. 
 
 
Mar 23, 2017

250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation.

Unfortunately, many marketers don't even realize that they have an email problem. Email service providers tout deliverability as the delivery of an email message to the receiving internet service provider. That message may not have ever made the inbox, though. It often gets delivered directly to the SPAM folder without so much as a notice to the company who sent it.

My good friend Greg Kraios has been leading the email deliverability for years - we worked together at ExactTarget in the early days where his leadership and insight into the email industries led to the development of some incredible monitoring tools for the company.

Greg dreamed bigger, though, and left the company to pursue his vision of an email platform that was affordable and provided everything a marketer needed to monitor and improve their email deliverability. When Greg brought entrepreneur, investor, and CTO Ryan Pfenninger onboard, that dream became a reality.

The team is now growing as is their toolset. 

Mar 13, 2017

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.

Since 2000, Emeric has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft. He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.

In our interview with Emeric, we discuss the organic road to growth that AgoraPulse has taken, the culture difference the startup has taken without deep VC pockets or investments, and how they succeeded in a very busy MarTech space.

As well, we discuss marketing challenges, the changing social media landscape, and the impact of future technologies like artificial intelligence on social media. 

 

Mar 7, 2017

Aaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast. 

Oh, and did I mention he launched the largest float center in central Indiana? Floating is sensory deprivation treatment. The primary reasons people float are to reduce chronic anxiety, heighten cognitive function and relieve pain. Some people float to escape the bustle of life and relax for a few hours, while others use floating as a therapy for anxiety and stress. 

Floating is also used to increase creativity, attention and retention, as well as explore thoughts and emotions in a semi-conscious or meditative state. Others float to help manage and reduce pain as a supplement or replacement for pain medication and physical therapy.

We had an amazing conversation with Aaron that focused on two areas:

  1. What has it been like moving from a digital agency serving clients to becoming the client?
  2. What can marketers learn from floating?

Yes, there are some lessons to learn! We hope you enjoy our conversation with Aaron as much as we did.

Feb 22, 2017

In this week's Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project a confident and competent image. She works with a variety of executives on how to say what it is that they need or want to say, while looking and feeling their confident and influential best.

In other words, Accent On Business teaches executive presence.

Why Does Executive Presence Matter for Marketers?

For a lot of people, executive presence is really elusive. However, according to Alex, it's more important than you think:

"Executive presence makes up for 25% of what gets people their next job, big job promotion, gets them to the next level in their organization. It's really that thing that we look for in people that says, 'They're going somewhere; they're doing something'."

Executive presence is really made up of three elements:

  • Style: how you look, how you carry yourself, how you sit at the table, your gestures, movement, and how you sound.
  • Substance: depth of your knowledge and subject matter expertise.
  • Character: your value system on display.
Feb 22, 2017

Christian and Katalina are the # 1 Husband & Wife Comedy Mind Reading Act in the Nation. They have performed over 2000 shows in almost 15 years. They toured across the nation for 10 years performing for corporate events, colleges, theaters, cruise ships, and resorts. Their audiences range from 50-3000 people.

Having traveled the world and entertained from coast to coast, what is the impact of the web and social media on a local entertainer? Christian shares his lessons learned... and remember... he's NOT a marketer, he's an entertainer. You'll find that he's had to teach himself online marketing, analytics, and social media.

Perhaps the greatest lesson is that he needed to apply budget and hire professionals. While he didn't have hundreds of thousands of dollars, every dollar he did spend counted. Christian walks through the process they took and how they found the right resources and how it's impacted his business.

Feb 16, 2017

Agent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent Sauce provides agents with all the tools necessary to generate, nurture, and manage their contacts, leads, and marketing in one place.

We interviewed Adam Small, who founded the company with his wife Kimberly. What started out as a simple text messaging services has now evolved into a full-featured real estate marketing platform with everything but the kitchen sink... and I'm sure that's just around the corner.

Agent Sauce has affordable packages for independent agents as well as multi-seat licensing for real estate firms. They now have users in almost every state.

Feb 9, 2017

The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer.

The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to show you:

  • How cultural and technological shifts will impact the marketing practice
  • How content marketing and marketing technology will change
  • How to transition from brand messages to multi-sensory “experiences”
  • Why platforms will supplant brands for building an audience
  • Why Mega Trends will serve as signposts for connecting with your audience
  • What the world’s foremost futurists are predicting for the next 15 years
  • Why the Prosumer will be the new customer
  • What the marketing practice will look like in the year 2021 & 2030
  • How to plan whether you’re an enterprise, agency, SMB or a local business

Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!

Feb 7, 2017

As with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it continues to evolve and make an impact in the market.

Whether or not your company is involved in list procurement or list sharing, the turnover on email addresses is significant. Brad and his team have found that no other factor impacts the deliverability of a brand's email than the number of bounces their list is generating with an Internet Service Provider.

Investing in list cleansing and email list hygiene is inexpensive and can produce a massive return on investment by getting your emails to the inbox when they're needed and expected. 

Jan 20, 2017

In his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create interesting, and even life-changing opportunities for learning. Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live.

Don and I discuss the state of innovation and startups, our own business, and how innovation is being taught (or not being taught in our school systems). Don is a good friend and an amazing talent in the education industry. He's running against the current and you'll hear how he started his programs and the results with the children whose lives he's touched.

Be sure to visit Don's initiative StartEdUp

Dec 1, 2016

Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue.

We discuss CallidusCloud's second annual Sales and Marketing Sentiment Survey with Chief Marketing Officer Giles House. Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud Giles is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs. 

Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms. 

Sep 8, 2016

Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on. 

In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research. More recently, Rudy has been an innovator in the field as president of North America for Dapresy, a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. Rudy came upon Dapresy in Europe four years ago and has since then introduced its data visualization tools to North America.

According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.”

His lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged. Rudy earned his MSJ in Marketing and Advertising at Northwestern in 1978.  

Dapresy's platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management.

This convergence of research and visualization allows companies to be visual and clearly show their business model and Customer Journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page.
 

Sep 1, 2016

Kris Reid was penned the Coolest Guy in SEO by a client and it's stuck! His firm Ardor SEO works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their niche, and increase conversions through authority marketing and dramatically increase your business. 

It's a refreshing conversation with Kris because their firm has adopted modern strategies that are focused on what the search engine user is looking for, not the mechanics of manipulating search engine rankings. Kris calls this reputation engineering - where they utilize all the SEO tools to deconstruct how competitors are ranking, then build a strategy for their clients to beat them.

They do this through highly optimized articles, social media, and video posts. 

Kris is throwing in a contest to win one of their comprehensive website SEO audits - so sign up here to win!

Aug 17, 2016

Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing.

In this interview, Douglas and Kraig discuss the advantages of utilizing an independent email service provider like Campaign Monitor, as well as the continued success of email marketing for every business on the market. Whether you're B2B or especially B2C, email continues to dominate as the primary and most effective means of nurturing a relationship with your customer.

 

Jul 22, 2016

Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They're a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. Michael is seeing phenominal results utilizing advanced Facebook Marketing techniques and he shares his knowledge on this show.

Jun 10, 2016

Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow, Not Yesterday, both Amazon marketing and sales bestsellers, that posit new approaches for building brands in today’s hyper-complex environment. He is a sought-after speaker on how marketers can build their businesses and improve their brand value in this evolving landscape of big-data, mobility, digitization and commoditization. He passionately espouses the view that marketing needs to change people’s behavior not just attitudes. And, brands need to forge strong relationships with their core customers by solving real problems in a meaningful yet distinct way.

An evangelist for innovation and strong believer in empowering others, Zain has contributed his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools. Zain is a member of the Executive’s Club of Chicago. He currently sits on the Board of Directors for a number of technology companies, Junior Achievement and TiE Midwest.

May 3, 2016
Ever get into a situation where you wanted to relearn something the right way? Or recognizing that you have missed an important tip or piece of a puzzle that has been bugging you for a while? Or simply, have you been scratching your head on what something is made up of, like an everything bagel? What the heck is in that thing? Well – check this metaphor out, Google Analytics is like and Everything Bagel. Unless you’re in there regularly, you may not even know what is in there. Well, we have Nate, the marketing director of Site Strategics, to guide you through what is actually on that Everything Bagel. Also – we’re going to cover 8 Tips that you need to know about effectively outsourcing your content…WELCOME BACK TO THE EDGE.
Apr 19, 2016
We are joined this week by Maddie Cary, Director of Paid Search at Point it Digital Marketing. Maddie has a deep love for PPC and her company, a digital marketing firm in Seattle, but she also has a deep love for Beyonce. She tied two of her passions together in her latest presentation at SMX West. How would Beyonce do as a PPC manager? Well, we’re about to find out.
Apr 12, 2016
We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience. But We wanted to go behind the scenes for a moment, and talk to some of the players that put it on. Barry Schwartz is a well-known figure inside of the Search Marketing industry. He was a key figure with SMX 2016, and is a continued key figure in all things search…so it really makes sense to have him on the Edge, right?
Apr 4, 2016
We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience. One of those speakers in Matt Siltala, President and founder at Avalaunch Media. We’re talking link building fundamentals today, best practices for your search engine optimization steps. Matt did an absolutely thorough presentation (available online) on the art and science of link building strategies. These are the things that you absolutely need to know! We’re bringing you the top thought leaders in the industry! You need to make sure you are listening to all of our show…WELCOME BACK TO THE EDGE.
Mar 25, 2016
You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our own site, we’ve had a lot of conversations about this very topic. What about the future? Standards change. Expectations increase and technology improves. If you want to make sure your efforts stay effective, you need to adapt, or even stay ahead of the curve. We’re going over 7 main ways great content will be different in the future, from author Neil Patel.
Mar 17, 2016

Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's Administration, he shifted his focus to working with an upstart digital PR agency.   After introducing an SEO service called TopRank to the PR agency, it became the company itself - TopRank Marketing. Lee Odden is the CEO. TopRank Marketing is a fast growing digital marketing agency based in Minnesota that consults for Fortune 1000 B2B and B2C companies. In perhaps the greatest recognition I've received with my content marketing efforts, I was named along with Lee by LinkedIn as one of 31 Content Marketing Thought Leaders to follow in the industry. Lee provides some insight into how his firm is working with some key brands in the industry and how he's advancing their content marketing efforts. Lee isn't just a leader in the industry, he's also an incredibly gracious person and patient teacher. I've been a student for over a decade!

Mar 15, 2016
Well, we’re back from the great beyond. The team of Site Strategics got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures. There were a good number of speakers out there that had some wonderful presentations, and we thought, “Hey, we just can’t leave them there, we have to bring some of this back to our listeners.” So, we have planned for you a series of shows, direct from the top Search Marketing thought leaders today. We’re bringing home the bacon, baby! And we’re going to start with one of the main things that Google wants us to adopt – Accelerated Mobile Pages (AMP) for short. And we have none other than Paul Shapiro of Catalyst Marketing, to guide us through.
Mar 7, 2016
This may be our funniest show EVER thanks to Paul!We talk about the unique environment we’re in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally was – at the company level. Now personal branding is the coin of the realm – where you can actually outshine the company you work for. But what happens when you career shifts, either by your own control or by someone else’s. What happens when you want to venture out of the safe harbors of your company brand and make a brand of your own. Well, we are talking to someone who has done just that and he’s Paul Poteet. And guess what? He’s out of our state, Indiana. Some Hoosier branding here…ALL TODAY ON THE EDGE!
Mar 2, 2016
Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online. The truth is, all the marketing tactics in the world don’t hold a candle to pursuing the one goal that should matter the most for any site: becoming an authority. We’re talking AUTHORITY, BABY … ALL TODAY ON THE EDGE!
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