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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: Page 1
Feb 16, 2013
In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment: The Art of Changing Hearts, Minds, and Actions, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. Tune in as we discuss APE: Author, Publisher, Entrepreneur – How to Publish a Book.
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