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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: March, 2017
Mar 23, 2017

250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation.

Unfortunately, many marketers don't even realize that they have an email problem. Email service providers tout deliverability as the delivery of an email message to the receiving internet service provider. That message may not have ever made the inbox, though. It often gets delivered directly to the SPAM folder without so much as a notice to the company who sent it.

My good friend Greg Kraios has been leading the email deliverability for years - we worked together at ExactTarget in the early days where his leadership and insight into the email industries led to the development of some incredible monitoring tools for the company.

Greg dreamed bigger, though, and left the company to pursue his vision of an email platform that was affordable and provided everything a marketer needed to monitor and improve their email deliverability. When Greg brought entrepreneur, investor, and CTO Ryan Pfenninger onboard, that dream became a reality.

The team is now growing as is their toolset. 

Mar 13, 2017

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.

Since 2000, Emeric has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft. He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.

In our interview with Emeric, we discuss the organic road to growth that AgoraPulse has taken, the culture difference the startup has taken without deep VC pockets or investments, and how they succeeded in a very busy MarTech space.

As well, we discuss marketing challenges, the changing social media landscape, and the impact of future technologies like artificial intelligence on social media. 

 

Mar 7, 2017

Aaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast. 

Oh, and did I mention he launched the largest float center in central Indiana? Floating is sensory deprivation treatment. The primary reasons people float are to reduce chronic anxiety, heighten cognitive function and relieve pain. Some people float to escape the bustle of life and relax for a few hours, while others use floating as a therapy for anxiety and stress. 

Floating is also used to increase creativity, attention and retention, as well as explore thoughts and emotions in a semi-conscious or meditative state. Others float to help manage and reduce pain as a supplement or replacement for pain medication and physical therapy.

We had an amazing conversation with Aaron that focused on two areas:

  1. What has it been like moving from a digital agency serving clients to becoming the client?
  2. What can marketers learn from floating?

Yes, there are some lessons to learn! We hope you enjoy our conversation with Aaron as much as we did.

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