Brett leads a group of internal sales professionals who have set out to improve independent medical practices. He's also responsible for leading a group of ten outside sales reps from all across the country. Brett is responsible for process implementation and execution, developing sales strategies, forecasting, and coaching. He works closely with marketing and operations management to improve lead management and distribution. And, of course, he works to help reps close deals and fight to foster a positive, energetic and engaging culture.
This is the first part in multiple podcasts with Brett to help business owners and sales representatives become more proficient in their sales efforts. Because it's so prevalent, we started off with The Do's and Don'ts of Writing Effective Prospecting Emails. Brett walks through a solid template for initiating a prospecting request that both captures the recipient's interest and captures their attention.
Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing.
In this interview, Douglas and Kraig discuss the advantages of utilizing an independent email service provider like Campaign Monitor, as well as the continued success of email marketing for every business on the market. Whether you're B2B or especially B2C, email continues to dominate as the primary and most effective means of nurturing a relationship with your customer.