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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: January, 2016
Jan 19, 2016
We are continuing this month on the focus of website design and best practices in design strategy. Last week we talked user optimization. We highly recommend that you go and check that podcast out. Great steps you can take to enhance your customer’s experience. So Design – Good design is not something the average user look at and says, “Wow, that’s a great design!” Good design is something that is easy to use, read and interact with. It makes users want to engage and experience your website, app or physical material and evokes a specific emotional response. We’re looking at 10 Reasons why the best design in invisible! It’s true! Also, we are covering warning signs that your website redesign could end in catastrophe….ALL TODAY ON THE EDGE!
Jan 13, 2016

Every interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, allowing you to get bigger results with less effort. Thaddeus Rex In an era where a product can be built and delivered to market overnight, companies often struggle to differentiate themselves in person or online. Unfortunately, that puts poorly branded companies at great risk. They have great people, they have great products, and they may even have great clients... but they're struggling with growing their business and closing sales more effectively.  At DK New Media, we're often asked to develop online authority for companies that lack the foundation of a brand to do so effectively. We've been enlisting the assistance of branding experts to do this - and Thaddeus Rex has been a rock star for us. That's actually a pun... Thaddeus started his career as a musician and entertainer, and he brings that expertise to companies to help them prosper.

Jan 12, 2016
We took a break to gear into the new year, to focus on what topics we will cover in 2016, to help you, our listener, have a better, more informed digital marketing strategy. So, you are going to love what we are coming up with – but first: We’ve talked about optimization over the years, search, design, ad optimization…what about USER OPTIMIZATION? We’ve got that locked and loaded today. What does 2016 mean to digital marketing and your bottom line? We will talk through that….ALL TODAY ON THE EDGE!
Jan 11, 2016
We certainly have had a busy year, and we wanted to take time in this how to peer over the hedge into 2016, and talk about what thought leaders are forecasting to pay attention to inside of digital marketing. We are going to be talking what’s happening in 2016 in the world of SEO, Social Media trends, and overall Digital Marketing trends. What does 2016 mean to digital marketing and your bottom line? We will talk through that….ALL TODAY ON THE EDGE!
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