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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: 2016
Dec 1, 2016

Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue.

We discuss CallidusCloud's second annual Sales and Marketing Sentiment Survey with Chief Marketing Officer Giles House. Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud Giles is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs. 

Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms. 

Nov 1, 2016

Brett leads a group of sales professionals and is responsible for the implementation and execution of sales strategies. A long-time coach, Brett works closely with marketing and operations management to improve lead management and distribution.

Sales is not simply a process, it's also a mindset. Once a lead is identified as a prospect that your company can help, effective sales professionals are able to create an environment where the prospect actually desires the product or service. The ability to bring about that desire breaks down trust barriers and accelerates the close.

Brett walks through actual examples where he utilizes the following four principles to advance the sale through to a conversion:

  1. Challenge the prospect something different than their assumptions.
  2. Storytelling to relate emotionally connect with the prospect.
  3. Utilize the herd mentality to show prospects they're safe with others who have made the same decision.
  4. Use scarcity to explain that the opportunity must be taken advantage of or could be lost.
Sep 8, 2016

Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on. 

In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research. More recently, Rudy has been an innovator in the field as president of North America for Dapresy, a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. Rudy came upon Dapresy in Europe four years ago and has since then introduced its data visualization tools to North America.

According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.”

His lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged. Rudy earned his MSJ in Marketing and Advertising at Northwestern in 1978.  

Dapresy's platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management.

This convergence of research and visualization allows companies to be visual and clearly show their business model and Customer Journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page.
 

Sep 1, 2016

Kris Reid was penned the Coolest Guy in SEO by a client and it's stuck! His firm Ardor SEO works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their niche, and increase conversions through authority marketing and dramatically increase your business. 

It's a refreshing conversation with Kris because their firm has adopted modern strategies that are focused on what the search engine user is looking for, not the mechanics of manipulating search engine rankings. Kris calls this reputation engineering - where they utilize all the SEO tools to deconstruct how competitors are ranking, then build a strategy for their clients to beat them.

They do this through highly optimized articles, social media, and video posts. 

Kris is throwing in a contest to win one of their comprehensive website SEO audits - so sign up here to win!

Aug 24, 2016

Brett leads a group of internal sales professionals who have set out to improve independent medical practices. He's also responsible for leading a group of ten outside sales reps from all across the country. Brett is responsible for process implementation and execution, developing sales strategies, forecasting, and coaching. He works closely with marketing and operations management to improve lead management and distribution. And, of course, he works to help reps close deals and fight to foster a positive, energetic and engaging culture.

This is the first part in multiple podcasts with Brett to help business owners and sales representatives become more proficient in their sales efforts. Because it's so prevalent, we started off with The Do's and Don'ts of Writing Effective Prospecting Emails. Brett walks through a solid template for initiating a prospecting request that both captures the recipient's interest and captures their attention.

Aug 17, 2016

Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing.

In this interview, Douglas and Kraig discuss the advantages of utilizing an independent email service provider like Campaign Monitor, as well as the continued success of email marketing for every business on the market. Whether you're B2B or especially B2C, email continues to dominate as the primary and most effective means of nurturing a relationship with your customer.

 

Jul 22, 2016

Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They're a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. Michael is seeing phenominal results utilizing advanced Facebook Marketing techniques and he shares his knowledge on this show.

Jun 10, 2016

Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow, Not Yesterday, both Amazon marketing and sales bestsellers, that posit new approaches for building brands in today’s hyper-complex environment. He is a sought-after speaker on how marketers can build their businesses and improve their brand value in this evolving landscape of big-data, mobility, digitization and commoditization. He passionately espouses the view that marketing needs to change people’s behavior not just attitudes. And, brands need to forge strong relationships with their core customers by solving real problems in a meaningful yet distinct way.

An evangelist for innovation and strong believer in empowering others, Zain has contributed his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools. Zain is a member of the Executive’s Club of Chicago. He currently sits on the Board of Directors for a number of technology companies, Junior Achievement and TiE Midwest.

Mar 17, 2016

Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's Administration, he shifted his focus to working with an upstart digital PR agency.   After introducing an SEO service called TopRank to the PR agency, it became the company itself - TopRank Marketing. Lee Odden is the CEO. TopRank Marketing is a fast growing digital marketing agency based in Minnesota that consults for Fortune 1000 B2B and B2C companies. In perhaps the greatest recognition I've received with my content marketing efforts, I was named along with Lee by LinkedIn as one of 31 Content Marketing Thought Leaders to follow in the industry. Lee provides some insight into how his firm is working with some key brands in the industry and how he's advancing their content marketing efforts. Lee isn't just a leader in the industry, he's also an incredibly gracious person and patient teacher. I've been a student for over a decade!

Feb 28, 2016

Jay Baer's latest masterpiece, Hug Your Haters, is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief by many businesses that they should pick their spots when choosing to answer haters’ criticisms. Hug Your Haters proves that approach to be a costly mistake. It's a great discussion of the culture of hospitality with Jay, joined by Jenn Lisak and Thaddeus Rex. Jay's book was written to provide quantifiable, statistical evidence of both the impact of poor customer service and how it can be reversed with great customer service.

Feb 22, 2016

Side note: We did not record this in our new studio, so there are some audio issues. My apologies for that and we'll make sure it never happens again! My apologies to Dave Taylor - but we'll be sure to welcome him back whenever he's ready. Dave Taylor is truly a living legend and pioneer in the technology industry, working on the Internet before it was released to the public.  Dave helps companies realize the potential of reimagining their business, reinventing their company, and embracing the potential of Internet-based Web, social media and other forms of two way communication to establish themselves as thought leaders and experts in their industry. Because he's an avid technologist who frequents the Computer Electronics Show each year, we wanted to hear his perspectives. Dave discusses the patent controversy at CES, the dip in Television tech, the rise in home automation, autonomous vehicles, virtual reality and drones.

Feb 18, 2016

Liz Miller discusses mindblowing mutlicultural research published by the CMO Council and Geoscape, Activating the New American Mainstream. Liz Miller brings a varied career that spans over 22 years in the Marketing, Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. With the CMO Council, Miller oversees all marketing, research and program operations, serving as the lead analyst for all research initiatives and reports. Along with oversight of event, content and digital teams, Miller can most often be found hosting one of the CMO Council’s many executive Dinner Dialogs or presenting CMO Council research findings at global conferences and thought leadership events.

Jan 13, 2016

Every interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, allowing you to get bigger results with less effort. Thaddeus Rex In an era where a product can be built and delivered to market overnight, companies often struggle to differentiate themselves in person or online. Unfortunately, that puts poorly branded companies at great risk. They have great people, they have great products, and they may even have great clients... but they're struggling with growing their business and closing sales more effectively.  At DK New Media, we're often asked to develop online authority for companies that lack the foundation of a brand to do so effectively. We've been enlisting the assistance of branding experts to do this - and Thaddeus Rex has been a rock star for us. That's actually a pun... Thaddeus started his career as a musician and entertainer, and he brings that expertise to companies to help them prosper.

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