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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: December, 2015
Dec 28, 2015

One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales people have every day. Outbound sales requires sales people to drudge through dozens of calls before they actually connect with a real person. Combine that inefficiency with the fact that sales teams also have to log and reschedule any calls that didn't connect and it's no wonder that a sales team's time is spent doing administrative work rather than actual selling. Imagine if you had a team of people working on your outbound sales list that made dozens of calls on your behalf - only connecting you when a live person is on the line!  This is Monster Connect, a sponsor of the Marketing Technology Blog. Their platform is like the Uber of sales acceleration tools. With Monster Connect, sales teams are connecting on every call and having 8 times the success!

Dec 10, 2015

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. Brian has released a string of books for business that challenge and push the envelope on helping businesses understand consumer behavior... and his latest book is an example of what it takes. X: The Experience Where Business Meets Design "This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within." Brian took time out of his business schedule as author, speaker, analyst and consultant to share with us his vision for this book and why it required 3.5 years from idea to execution. It's a fascinating conversation where Brian helps explain where we've been, where we are, and why businesses need to yield his advice on where to go next. Disclosure: We used our Amazon affiliate link in this post.

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