Info

MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
RSS Feed Subscribe in iTunes
MarTech Interviews
2017
June
May
April
March
February
January


2016
December
November
September
August
July
June
March
February
January


2015
December
November
October
September
August
July
June
May
March


2014
October
March


2013
September


2012
November
October
September
August
July
June
May
April
March
February
January


2011
December
November
October
September
August
July
June
May
April
March
February
January


2010
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: November, 2015
Nov 25, 2015

I'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. He's also an entertaining singer, the life of the dance floor, and can do a heck of a job on Karaoke. Jon is a multi-book author and helps clients develop content strategies, deploy their content, and promote their content online. The frustrations of the industry led him to develop his own platform, ContentLaunch, for planning, coordinating, publishing and promoting content. It's primary focus is on the small and mid-size business market since Jon saw the industry only providing large, expensive, enterprise products to handle the process. In the first half, we speak quite a bit about the platform, but the second half of the interview gets into some incredible detail on content marketing strategies and its use to build relationships with your prospects and customers. Be sure to listen - we've got great information throughout and will leave you with a task that will transform your content ideation strategy.

Nov 23, 2015

Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more.  In this interview, we discuss the industry and the book with Daniel.  Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New York Times and USA Today and featured on CBS Radio, Fox News and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. 

1