Info

MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
RSS Feed Subscribe in iTunes
MarTech Interviews
2017
April
March
February
January


2016
December
November
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October
September
August
July
June
May
April
March
February
January


2011
December
November
October
September
August
July
June
May
April
March
February
January


2010
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: October, 2015
Oct 29, 2015
Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month for your SEO goals? Deciding between an in-house SEO and an agency is tougher still. There are several reasons to consider one perspective – not hiring an in-house SEO. Also, if you’re just getting into the SEO game for your website, we have some great fundamentals to put into action. Find out what those are – TODAY ON THE EDGE!
Oct 27, 2015
It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The newly accessible and optimized pages start earning rankings and traffic, which earn more links…content starts working through the system, and all of the initial checklist items get, well….checked. No more low-hanging, executable action items are easy to see. Then the client begins wondering – “What are you going to do now?” Well, what is next? What’s left in the SEO bag? Haven’t you done everything? Oh no no no…that’s the first stage – Now we go into SEO GROWTH MODE : Find out what is TODAY ON THE EDGE!
Oct 23, 2015

Jack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the knowledge and skills they need to be successful. That could mean greater sales to one person, the ability to hire more people for another and being a good leader to someone else. Whatever is needed, Jack and his team will find the resources to make turning dreams and goals into reality for their clients. A key strategy that Jack utilizes for business leaders is Mastermind Groups. Mastermind Groups are confidential groups of executives that meet regularly to help one another with their businesses. It's not a class, group coaching, or a networking group. Mastermind group participants challenge one another, set goals, and accomplish them. By being amongst your peers, you're provided advice, ideas, and honest support.  Jack manages these groups regionally in Indianapolis as well as virtually, with leaders throughout the web. We're going to be starting our own Mastermind group soon - so contact Jack if you're interested!

Oct 14, 2015

Damon Waldron is the Director of Marketing & Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big data, cloud storage, and computing power, predictive analytics are providing incredible opportunities in the marketing industry. The ability to score and personalize messaging in real-time to prospects is having demonstrable impact to the industry.

Oct 9, 2015
What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could happen, perhaps that is the core reason your company isn’t even IN social media as a marketing tactic. In this digital era, your company cannot afford NOT to be in social media, as there’s a conversation to be pulled away by something your employee does? Well, we have a great article from Gini Dietrich, author of Spin Sucks: Communication and Reputation Management in the Digital Age. She’s going to go over 21 must haves in your social media policy. But that’s the start. We are hearing from her about her concept of developing an integrated marketing campaign. The OMNICHANNEL!!
Oct 6, 2015
How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it will be sorely disappointed. Guaranteed. Low budget internet marketing works only if a company has minimal expectations. If your internet marketing goals are more ambitious, rethink your budget. Time to wear our big boy pants, and realize, you can’t have the world on a dime – but you can get some good return on a planned growth budget.
1