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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: June, 2015
Jun 26, 2015

Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently announced the launch of his strategic consulting firm, Scott Monty Strategies. Scott counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. We wanted to share Scott's story and his advice for the new era of the social enterprise. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, and GE Software.

Jun 10, 2015
With over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per Acquisition") model that most companies apply to gain new application downloads and installations. Liftoff, instead, profiles your customer-base and optimizes mobile ads to users just like the ones you already know are successful. This reduces churn, increases engagement, and ultimately makes for a very profitable return on acquisition investment by increasing the lifetime value of the new mobile app user.
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