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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: 2015
Dec 28, 2015
One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales people have every day. Outbound sales requires sales people to drudge through dozens of calls before they actually connect with a real person. Combine that inefficiency with the fact that sales teams also have to log and reschedule any calls that didn't connect and it's no wonder that a sales team's time is spent doing administrative work rather than actual selling. Imagine if you had a team of people working on your outbound sales list that made dozens of calls on your behalf - only connecting you when a live person is on the line!  This is Monster Connect, a sponsor of the Marketing Technology Blog. Their platform is like the Uber of sales acceleration tools. With Monster Connect, sales teams are connecting on every call and having 8 times the success!
Dec 28, 2015

One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales people have every day. Outbound sales requires sales people to drudge through dozens of calls before they actually connect with a real person. Combine that inefficiency with the fact that sales teams also have to log and reschedule any calls that didn't connect and it's no wonder that a sales team's time is spent doing administrative work rather than actual selling. Imagine if you had a team of people working on your outbound sales list that made dozens of calls on your behalf - only connecting you when a live person is on the line!  This is Monster Connect, a sponsor of the Marketing Technology Blog. Their platform is like the Uber of sales acceleration tools. With Monster Connect, sales teams are connecting on every call and having 8 times the success!

Dec 10, 2015

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. Brian has released a string of books for business that challenge and push the envelope on helping businesses understand consumer behavior... and his latest book is an example of what it takes. X: The Experience Where Business Meets Design "This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within." Brian took time out of his business schedule as author, speaker, analyst and consultant to share with us his vision for this book and why it required 3.5 years from idea to execution. It's a fascinating conversation where Brian helps explain where we've been, where we are, and why businesses need to yield his advice on where to go next. Disclosure: We used our Amazon affiliate link in this post.

Dec 1, 2015
Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to assess the quality of Google’s search results. Why did Google release their search quality guidelines? They say it’s because of the recent mobile explosion these past few years. More users than ever are on-the-go and need answers now. Don’t you think that it will pay off for your website to ignore these guidelines? Here’s a new bit of info to tuck into your Google hat – RANK BRAIN – Google is using a machine learning technology that helps deliver the search results – Is this the true beginning of SKYNET?
Nov 25, 2015

I'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. He's also an entertaining singer, the life of the dance floor, and can do a heck of a job on Karaoke. Jon is a multi-book author and helps clients develop content strategies, deploy their content, and promote their content online. The frustrations of the industry led him to develop his own platform, ContentLaunch, for planning, coordinating, publishing and promoting content. It's primary focus is on the small and mid-size business market since Jon saw the industry only providing large, expensive, enterprise products to handle the process. In the first half, we speak quite a bit about the platform, but the second half of the interview gets into some incredible detail on content marketing strategies and its use to build relationships with your prospects and customers. Be sure to listen - we've got great information throughout and will leave you with a task that will transform your content ideation strategy.

Nov 23, 2015

Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more.  In this interview, we discuss the industry and the book with Daniel.  Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New York Times and USA Today and featured on CBS Radio, Fox News and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. 

Nov 17, 2015
You won’t really know when someone from your company may write or share something questionable online that could impact your business. Or when your company makes a blunder and it goes public. Or when you have an irate customer who decides to go public instead of giving you a call to sort it out. You won’t really know when you’re going to get bad reputation in the search engines. What you need to know is what to do when this happens.
Nov 9, 2015
Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it’s effective? Well, let me tell you a secret: Remarketing and Display ads, those things, are about by search engine ads in total spend, with advertisers spending, get this, $32 billion, with a “B” projected in 2016. This it’s working for them? I think so too. We’re talking remarketing, display and how this is going to change your paid ad world around – TODAY ON THE EDGE!
Nov 4, 2015
Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had answered! Also, what’s the best digital marketing horse to bet on, organic, display, paid search, or social? We’ve got an opinion, actually a few, around here. You need to hear them all, or maybe just ours...
Oct 29, 2015
Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month for your SEO goals? Deciding between an in-house SEO and an agency is tougher still. There are several reasons to consider one perspective – not hiring an in-house SEO. Also, if you’re just getting into the SEO game for your website, we have some great fundamentals to put into action. Find out what those are – TODAY ON THE EDGE!
Oct 27, 2015
It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The newly accessible and optimized pages start earning rankings and traffic, which earn more links…content starts working through the system, and all of the initial checklist items get, well….checked. No more low-hanging, executable action items are easy to see. Then the client begins wondering – “What are you going to do now?” Well, what is next? What’s left in the SEO bag? Haven’t you done everything? Oh no no no…that’s the first stage – Now we go into SEO GROWTH MODE : Find out what is TODAY ON THE EDGE!
Oct 23, 2015

Jack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the knowledge and skills they need to be successful. That could mean greater sales to one person, the ability to hire more people for another and being a good leader to someone else. Whatever is needed, Jack and his team will find the resources to make turning dreams and goals into reality for their clients. A key strategy that Jack utilizes for business leaders is Mastermind Groups. Mastermind Groups are confidential groups of executives that meet regularly to help one another with their businesses. It's not a class, group coaching, or a networking group. Mastermind group participants challenge one another, set goals, and accomplish them. By being amongst your peers, you're provided advice, ideas, and honest support.  Jack manages these groups regionally in Indianapolis as well as virtually, with leaders throughout the web. We're going to be starting our own Mastermind group soon - so contact Jack if you're interested!

Oct 14, 2015

Damon Waldron is the Director of Marketing & Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big data, cloud storage, and computing power, predictive analytics are providing incredible opportunities in the marketing industry. The ability to score and personalize messaging in real-time to prospects is having demonstrable impact to the industry.

Oct 9, 2015
What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could happen, perhaps that is the core reason your company isn’t even IN social media as a marketing tactic. In this digital era, your company cannot afford NOT to be in social media, as there’s a conversation to be pulled away by something your employee does? Well, we have a great article from Gini Dietrich, author of Spin Sucks: Communication and Reputation Management in the Digital Age. She’s going to go over 21 must haves in your social media policy. But that’s the start. We are hearing from her about her concept of developing an integrated marketing campaign. The OMNICHANNEL!!
Oct 6, 2015
How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it will be sorely disappointed. Guaranteed. Low budget internet marketing works only if a company has minimal expectations. If your internet marketing goals are more ambitious, rethink your budget. Time to wear our big boy pants, and realize, you can’t have the world on a dime – but you can get some good return on a planned growth budget.
Sep 28, 2015
Is ROI Really What You Are Looking For? There’s a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a case for content marketing.  Everyone needs to show a return on their marketing investment - ultimately - but content strategies often require time and momentum. ROI isn't an overnight metric that you can measure each time you click publish... and more often than not it's a combined metric over a collection of content that you're producing.
Sep 25, 2015

Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. In our interview with Ben, we discuss the impact of video content on marketing efforts, how to produce great video content, and discuss advancements in video technology. Primary to our discussion is the integration of marketing automation into the Wistia platform - providing the opportunity for marketers to score leads or trigger actions based on video behavior.

Sep 18, 2015
Brian Solis recently wrote about the 10 Commandments of Content Marketing and it was so compelling that we decided to discuss it on today's show. Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against programmatic calendar only to miss the very thing that connects with people…relevance. Marketing relevant content is what matters – and we have the 10 Commandments of Content Marketing – you must give it a listen.
Sep 14, 2015

If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Programmatic & Display Advertising. He walked us through every aspect of Programmatic Advertising, the subsystems, as well as insights on the state of the industry, challenges, and opportunities. For a full write-up with links and descriptions of common definitions, check out our post on the Marketing Technology Blog, What is Programmatic Advertising?

Sep 7, 2015
Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and if you just started, I am sure that it looks like a big challenge to keep it going (as much as you think you should). To stand out from the crowd, we need to be more interesting, interactive and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing. Know what that is? No? Well, we’re going to tell you today! Plus, do you know what the most expensive keywords are on Google in PPC? We have the list – ALL THIS TODAY ON THE EDGE!
Aug 27, 2015
Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. We’ve lost the 7 packs ladies and gentlemen! They aren’t there anymore. Did you hear that? That was the silent sound of Google changing the face of local search in their search results….thing that will affect your local business’s revenue? I think, maybe, a little bit, eh? This is the local search snack pack shake up show! Take some notes on this one…it’s a doosie.
Aug 21, 2015
It’s no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited email every few days to remind us of this. “I visited your website and noticed that you are not listed in most of the major search engines and directories…” OR “I was going through your website, I must say it’s neatly done and designed however though, I see that it’s not ranking well on search engines as it should have been for its keywords. I was wondering if you would like that, I mean if you like your keywords to be ranked on the 1st page…” We’re going over what you should know about how to sniff out the spammers, and more importantly, knowing what a good SEO program looks like.
Aug 21, 2015
It’s no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited email every few days to remind us of this. “I visited your website and noticed that you are not listed in most of the major search engines and directories…” OR “I was going through your website, I must say it’s neatly done and designed however though, I see that it’s not ranking well on search engines as it should have been for its keywords. I was wondering if you would like that, I mean if you like your keywords to be ranked on the 1st page…” We’re going over what you should know about how to sniff out the spammers, and more importantly, knowing what a good SEO program looks like.
Aug 17, 2015
If you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an entrepreneur with extensive experience in bringing software solutions to market. His specialties are analytics, CRM and mobile apps. Brian discusses the limitations and challenges of analytics platforms - announcing the new platform for Kissmetrics that takes insights from their core product (now named Analyze) to produce actionable results in Kissmetrics Engage. Kissmetrics Engage goes beyond the standard call-to-action, putting you a step ahead of the customer journey. These aren’t your standard popups: set these nudges to appear with exact triggers to particular audiences. Want new visitors to see a newsletter lightbox? Greet a campaign audience with a unique banner? Give a special offer to a buyer stalling in your shopping cart? Set it up and test easily with Engage, no IT or design resources required. This is an incredible glimpse into the future of marketing platforms that don't simply report on performance - but actually utilize machine learning, testing and big data, to optimize the performance without guessing.
Aug 17, 2015
If you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an entrepreneur with extensive experience in bringing software solutions to market. His specialties are analytics, CRM and mobile apps. Brian discusses the limitations and challenges of analytics platforms - announcing the new platform for Kissmetrics that takes insights from their core product (now named Analyze) to produce actionable results in Kissmetrics Engage. Kissmetrics Engage goes beyond the standard call-to-action, putting you a step ahead of the customer journey. These aren’t your standard popups: set these nudges to appear with exact triggers to particular audiences. Want new visitors to see a newsletter lightbox? Greet a campaign audience with a unique banner? Give a special offer to a buyer stalling in your shopping cart? Set it up and test easily with Engage, no IT or design resources required. This is an incredible glimpse into the future of marketing platforms that don't simply report on performance - but actually utilize machine learning, testing and big data, to optimize the performance without guessing.
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