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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: November, 2013
Nov 30, 2013
Edge of the Web host Erin Sparks sits to discuss Evergage, a tool that dynamically changes content based on the behavior of the user.  This is real-time web personalization and allows more efficient upselling of customers... not just on ecommerce systems, but also any content management platform where you're looking to improve targeting of your messaging.   We'll also discuss a mobile marketing infographic and some startling statistics on mobile usage and mcommerce (mobile commerce) which is outpacing growth of traditional growth by 200%!
Nov 23, 2013
Most people offer discounts and offers to acquire new customers. This is pretty silly when you think about it, how about rewarding customers that are already spending money? In fact, what about rewarding customers that share the fact that they bought from you with their social networks Currently tracking at over a 30% conversion rate, Social Rebate is a brilliant platform.  We also discuss Email Monks - a fantastic service that takes your Photoshop file and generates a responsive HTML email template (along with a Litmus test) that works well on mobile devices as well as across desktop email clients. They released a fantastic infographic on triggered email usage and how well these emails perform.    
Nov 16, 2013
Some interesting findings from BlueKai’s study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities. While search engine marketing continues to be key, it dropped significantly. Marketers have shifted back to looking at the big picture on what’s having the most impact on revenue rather than chasing keywords and ranking. We also discuss our launch of CircuPress - an email marketing platform built specifically for WordPress!
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