Info

MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
RSS Feed Subscribe in iTunes
MarTech Interviews
2017
March
February
January


2016
December
November
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


2012
December
November
October
September
August
July
June
May
April
March
February
January


2011
December
November
October
September
August
July
June
May
April
March
February
January


2010
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: September, 2013
Sep 29, 2013
This week we discuss Fatwin, a company that offers a promotional platform that helps people drive traffic into the store AND online seamlessly. They have a Kiosk system that's integrated with their online system - more here. Meltwater Buzz - the impact of listening software that captures conversations online about your brand. We recently uncovered over 500 conversations happening across Facebook for a brand... and their alert software wasn't capturing it! 250ok Inbox Placement - an alternative to ReturnPath, 250ok helps large email senders identify how much of their email is actually making it to the inbox!  
Sep 21, 2013
Somewhere between statistician and entertainer lies Tom Webster. Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development. Webster’s duties at Edison also include strategic development and leading Edison’s new media research efforts. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide. Don't miss our interview this week with Tom. Tom will be joining us on the Edge of the Web radio podcast discussing topics including infographics, data analysis, his iOS7 upgrade (kidding - he did it while we recorded the interview), and some incredible research that Edison will be releasing in the next week on Internet Radio usage trends. Tom's blog is BrandSavant and he's a fantastic guest. He's quick witted and isn't shy about providing his opinion. He's a great person to follow on Twitter and Facebook as well!
Sep 15, 2013
Marketing technology is one of the fastest growing high-tech business clusters in Indianapolis, with four recent IPOs or acquisitions alone representing 3,100 local jobs and $4.26 billion in market value.   In total, more than 30 marketing tech firms are headquartered in the greater Indianapolis area, and some of their nationally recognized leaders are joining forces with TechPoint to create a marketable identity and showcase the community during a new event called M-TECH: The Marketing Tech Experience, presented by Comcast Business.   M-TECH will be held in conjunction with the last day of ExactTarget Connections – the largest marketing technology user conference of its kind in the U.S., which brings thousands of marketing tech professionals to town every year. M-Tech ticket holders will get to see the Connections conference keynote address by former Secretary of State Condoleezza Rice, and “Burst Presentations” by marketing and technology leaders from some of the world’s most recognized brands.
Sep 9, 2013
Douglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a boutique agency to the best marketing and technology companies in the world. DK New Media has assisted in due diligence work for over $500 million in investments and acquisitions, providing advice to many of the leading marketing technology companies in the industry. The size and scope of the assistance DK New Media is providing to clients has grown as well, with a team of professionals lead by Jenn Lisak and Marty Thompson. 
Sep 7, 2013
This week we discussed the incredible growth of Mobile Applications. The number of mobile application builders has exploded in growth in recent years - offering every business the opportunity to compete in a category that has a ton of attention but not too many takers. Our own marketing blog application (for iPhone and Droid) was developed by Postano, who did a beautiful job developing it. They have a framework perfectly built for working with content management systems.
1