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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: August, 2013
Aug 31, 2013
There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Now, don’t freak out. It’s not complicated or boring, and it makes no mention of black holes or the Higgs Boson.  It’s a pretty simple but important idea about the increasing demands on your content and marketing messages. Let’s look at the two colliding factors that will dramatically impact your marketing initiatives. Tune in as we discuss Mark's latest findings on How the Physics of Social Media is Killing Your Marketing Strategy - and what you can do about it!
Aug 24, 2013
We've been speaking through a ton of online video editing platforms, animation tools, production systems and even video collaboration systems lately on the Marketing Technology Blog. In this episode, we walk through some really great tools that are priced nicely for the small business. While we recommend having your own experienced videographer, many of these tools can be used by anyone!
Aug 8, 2013
We interview Jay Baer, best-selling author of Youtility and friend of the Marketing Technology Blog: If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ?How can we help?” Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
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