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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: May, 2013
May 25, 2013
This week we discuss the challenges marketers face in determining sentiment and intent from one of the founders of Swipp. A veteran of both startups and the enterprise, Chris has a deep track record in customer advocacy, most recently at Ant’s Eye View and Edelman Digital. Prior to Edelman, he was a co-founder and CEO at Cerado. Chris also spent nearly a decade as a manager at Andersen’s Center for Strategic Technology in Palo Alto, CA. Chris grew up in Chicago, holds an MBA from Carnegie Mellon and a Bachelor’s in Computer Science from Northwestern University. Chris currently lives in the Bay Area with his family, blogs at http://socialcustomer.com and can be found on Twitter at @ccarfi.
May 18, 2013
Among this last week's posts on the Marketing Technology Blog, we discussed equipping your business for video at length. From your DSLR camera, to microphone lavaliers, digital recorders and lighting equipment.
May 11, 2013
We discuss a device to help you look eye to eye in your videos and video conferences. Need to learn more about Google Shopping? We've posted the entire video series. Social Media Advertising is going to reach $17 billion! Wow. We also talk about WordPress security and development... don't blame WordPress! Your web strategy should be driven by Customer Experience, a post from guest blogger Gary Galvin. And don't miss reading the amazing SoDA report on the state of digital marketing with agencies. And listen to our discussion of FatStax - a great mobile sales tool to enable your sales team with all the tools they need when they're on site.
May 4, 2013
We discuss a recent webinar with Social Media Today on strategies for buying or earning traffic on Facebook. For more information, check out the POE infographic - Paid, Owned, Earned marketing strategies. We also discuss: Image usage in social media is a must!CISPA is not deadJerks on social mediaMy mobile fans - an platform for pushing your own mobile application. Has Facebook surpassed YouTube as the #2 Search Engine? Here are some exciting social media facts! And be sure to download version 3 of our own Marketing Mobile Application!
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