Info

MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
RSS Feed Subscribe in iTunes
MarTech Interviews
2017
July
June
May
April
March
February
January


2016
December
November
September
August
July
June
March
February
January


2015
December
November
October
September
August
July
June
May
March


2014
October
March


2013
September


2012
November
October
September
August
July
June
May
April
March
February
January


2011
December
November
October
September
August
July
June
May
April
March
February
January


2010
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: October, 2012
Oct 19, 2012
An award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Dunay’s unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He was also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Oct 12, 2012
  Muhammad Yasin is a public speaker, e-book author, and Director of Marketing for HCC Medical Insurance Services. In his role, Muhammad Yasin is responsible for the brand building and lead generation strategy of several dozen social media accounts with over a quarter of a million followers. His work in social media has been featured in the Indy Star, Inc.com, Marketing Professors, and more. Ryan Brock is the Founder & CEO of Metonymy Media, a company of poets and fiction writers turned pros. Ryan’s background in classics, philosophy, literature, and creative writing has helped him build a niche company that focuses solely on telling compelling stories through the written word. In his position, he works with creative writers and teams from small businesses and multi-million dollar corporations alike to create great content.
Oct 5, 2012
Rob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map. Fuggetta is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons (2012).
1