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MarTech Interviews

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Now displaying: April, 2011
Apr 22, 2011
Pat Coyle, Coyle Media, will be joining the radio show along with Michael Kaltenmark and Blue II, Butler University's live English Bulldog mascot! We'll discuss how teams like the Indianapolis Colts and the Butler Bulldogs have incorporating social media into their marketing mix - increasing sponsorship opportunities, ticket sales, and feeding the fans.
Apr 15, 2011
Local SEO, Google Places, Facebook Places, Twitter locations, check-ins, Foursquare, Gowalla, geo-tagging, geographic information systems, mobile, maps, directions... geez!  There's a lot happening right now in the world of local. Even for companies that are national and international, leveraging geography is becoming more and more important. Not simply for local search, but for branding and authority.  We'll explain!
Apr 8, 2011
With all the buzz about social media, what role does Public Relations play?  What does a public relations firm accomplish that your blog can't?  Our PR agency, Dittoe PR, has found us incredible speaking, press, interview and writing opportunities - including articles with the New York Times and Mashable.  We'll discuss the value of their efforts as well as how it fits into an overall online marketing and inbound marketing strategy.
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